Impact Squared Group

Impact Squared Group, based in Chicago, United States, is a public relations and communications consultancy founded in 2018. The firm specializes in helping corporations, NGOs, and nonprofit organizations identify and activate their purpose. Rather than focusing solely on traditional media relations, Impact Squared Group emphasizes the strategic alignment of a company's mission with its communications, aiming to build reputation and drive positive social impact. The agency’s approach is grounded in empirical research, using data to uncover opportunities for change and design strategies that resonate with stakeholders.

Specialist Expertise in Purpose-Driven Communications

Impact Squared Group’s core expertise lies in corporate reputation strategy and brand positioning, particularly for organizations that view themselves as purpose-driven. The agency works with leaders who believe that business has meaning beyond profit, helping them articulate and live their purpose through communications. This includes developing narratives that connect a company’s social responsibility efforts to its business goals, thereby enhancing both reputation and bottom line. Impact Squared Group’s work often involves employee engagement, storytelling, and message development, ensuring that internal and external communications are consistent and impactful.

How They Apply Their Expertise

The agency’s methodology combines research, strategy, and activation. They begin by using empirical research to identify gaps or opportunities in how an organization communicates its purpose. From there, they design activation strategies that can include executive positioning, influencer engagement, and corporate social responsibility (CSR) initiatives. Impact Squared Group also provides program creation and management services, helping clients implement communications campaigns that build avid supporters and improve society. The firm’s focus on corporate social responsibility and impact means they frequently assist clients in measuring and communicating the social value of their work.

Services and Specialties

While the agency’s specific service list is not exhaustive, based on their stated expertise and keywords, Impact Squared Group likely offers the following:

• Corporate reputation strategy and management
• Brand positioning and messaging
• Executive positioning and thought leadership
• Employee engagement and internal communications
• Storytelling and message development
• Corporate social responsibility (CSR) strategy and reporting
• Influencer and stakeholder engagement
• Program creation and campaign management
• Public relations and media relations
• Social impact measurement and communications

Who They Work With

Impact Squared Group is a good fit for corporations, NGOs, and not-for-profit organizations that are committed to being purpose-driven and want to integrate social impact into their core business strategy. The agency is particularly suited for leaders who are looking to enhance their reputation through authentic storytelling and data-backed communications. Given its Chicago base, Impact Squared Group is well-positioned to serve clients across the United States, especially those in the Midwest or with national operations. The firm’s emphasis on research and strategy makes it ideal for organizations undergoing a brand repositioning, launching a CSR initiative, or seeking to improve employee engagement through clearer purpose articulation. For businesses that want to rethink the meaning of business and communicate that change effectively, Impact Squared Group offers a thoughtful, evidence-based approach to public relations and communications.