Pick Brand / Company if:
- You're a founder, marketing lead, or in-house PR person promoting your own company
- You want to hire an agency, buy publication placements, or run one-off PR campaigns
- You have one brand / company to promote (not clients)
Pick PR Agency if:
- You do PR / marketing / SEO for multiple clients
- You'd buy publication placements at wholesale and resell to clients
- Even a freelance consultant or 1-person agency counts
Pick Publisher if:
- You own or run a media outlet that publishes content — magazine, news site, blog, podcast, YouTube channel
- You want to sell publication slots (sponsored posts, features, ads)
- A personal blog counts if you'd take paid placements on it
Still stuck? Most people pick Brand / Company — it's the safest starting point. You can email [email protected] to switch roles later if it doesn't fit.