Riff City Strategies
Riff City Strategies is a public relations agency based in San Francisco (founded 2016).
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About Riff City Strategies
Riff City Strategies was founded in 2016 in San Francisco, United States, by Brian and Liz Purchia with a clear purpose: to help mission-driven organizations tell their stories more effectively. The firm emerged from the founders' deep experience in public affairs and communications, recognizing that many leaders, especially those working on social and environmental issues, lacked the strategic communications support needed to scale their impact. Since opening its doors at 1118 Howard St in San Francisco, Riff City Strategies has grown into a respected boutique firm known for blending public relations with public affairs, advocacy, and community engagement.
Current Focus and Approach
Today, Riff City Strategies operates at the intersection of public relations and social change. The agency specializes in helping clients navigate complex issues—from climate change and social justice to government technology and progressive policy campaigns. Rather than taking a one-size-fits-all approach, Riff City Strategies builds customized communications strategies that align with each client's mission, audience, and goals. The firm has been recognized for its work, including being named PRWeek's Purpose Awards Small Organization of the Year and ranking fifth in Fast Company's "Small But Mighty" category in 2022. These honors reflect a consistent track record in issue-based campaigns, thought leadership, and impact measurement.
Services and Specialties
Riff City Strategies offers a comprehensive range of public relations and communications services, with a particular emphasis on advocacy and social change. The firm's capabilities are designed to support organizations at every stage of a campaign or communications initiative. Below is a list of the primary services and areas of expertise the agency provides:
- Media relations and earned media strategy
- Thought leadership and executive positioning
- Media training and spokesperson preparation
- Influencer engagement and digital media campaigns
- Policy development and public affairs strategy
- Issue-based and advocacy campaigns
- Community engagement and grassroots outreach
- Company and product launches
- Messaging, positioning, and brand strategy
- Crisis communications and reputation management
- Sustainability communications and climate change advocacy
- Nonprofit and social movement communications
- Public sector and govtech communications
- Campaign strategy and impact measurement
- Social justice and BIPOC-led organization support
These services are delivered with a focus on relationship building, strategic flexibility, and measurable outcomes. Riff City Strategies is particularly known for its work with environmental initiatives, progressive political organizing, and organizations working on climate philanthropy and policy change campaigns. The agency also brings deep experience in digital media and online campaigns, helping clients amplify their messages across multiple channels.
Who Benefits Most
Riff City Strategies is best suited for organizations that are driven by mission and purpose, rather than purely commercial goals. The firm works with a diverse client base that includes fast-growing startups, established businesses, government technology companies, nonprofits, and social movements. Nonprofit and social justice organizations will find particular value in the agency's expertise in issue-based campaigns, community engagement, and advocacy communications. Similarly, foundations, climate-focused groups, and BIPOC-led organizations benefit from Riff City Strategies' commitment to social change and its ability to craft narratives that inspire action. For leaders and entrepreneurs in the San Francisco area and across the United States who want to build a movement, change policy, or simply tell their story more powerfully, Riff City Strategies offers a boutique, hands-on approach that prioritizes creativity, strategic flexibility, and real-world impact. The firm's track record in crisis communications and media training also makes it a strong partner for organizations navigating sensitive issues or public scrutiny. Ultimately, Riff City Strategies is a good fit for any client seeking a communications partner that understands both the art of storytelling and the mechanics of advocacy in today's complex media environment.
Key facts
- Team size: 11-50 employees
- Headquarters: 1118 Howard St, San Francisco, California, United States, 94103
- Address: 1118 Howard St , San Francisco California United States 94103
- SIC codes: 8742
Keywords & focus
Topics and areas Riff City Strategies works with.
- media relations
- thought leadership
- media training
- influencer engagement
- policy development
- relationship building
- issuebased campaigns
- community engagement
- company & product launches
- messaging & positioning
- mission & vision
- public affairs
- crisis communications
- public relations
- public relations & communications services
- sustainability
- issue-based campaigns
- nonprofit and social movements
- public sector communications
- campaign strategy
- social change
- digital media
- advocacy campaigns
- impact measurement
- climate philanthropy
- policy change campaigns
- social justice campaigns
- climate change advocacy
- bipoc-led organizations
- social advocacy
- +42 more
Technologies
Gmail, Google Apps, GoDaddy Hosting, Slack, MailChimp, WordPress.org, Mobile Friendly, Apache, Google Font API, Remote, Discord, AI
Industries served by Riff City Strategies
Riff City Strategies works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Riff City Strategies
Common questions and answers about Riff City Strategies, their services, location, and how to work with them.
- Where is Riff City Strategies located?
- Riff City Strategies is headquartered in San Francisco.
- What services does Riff City Strategies offer?
- Riff City Strategies offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Riff City Strategies serve?
- Riff City Strategies serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Riff City Strategies a verified PR agency?
- Riff City Strategies is listed on Online PR. Verification status is shown on their profile.
- How can I contact Riff City Strategies?
- You can visit their website at http://www.riffcitystrategies.com
- How many reviews does Riff City Strategies have?
- Riff City Strategies has 0 client reviews with an average rating of 0.0 out of 5.
- When was Riff City Strategies founded?
- Riff City Strategies was founded in 2016.
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