10PM Curfew

10PM Curfew operates as a female-focused media and communications network, serving brands that need to connect with modern women across lifestyle, beauty, and fashion sectors. While the agency’s own description emphasizes its scale—boasting a social reach of over 2 billion video views monthly and 50 million followers across Instagram and TikTok—the practical application is more straightforward: they help businesses get their products and stories in front of large, engaged female audiences. Their client base spans from emerging direct-to-consumer startups looking for initial visibility to established beauty and fashion houses seeking to refresh their social presence.

How They Help

The core of what Leading network in female lifestyle, beauty, and fashion. • 10PM Curfew does is influencer marketing, but their approach extends beyond simple sponsored posts. With such a substantial owned audience, they function as both a media publisher and an agency. This dual role allows them to offer brands a unique blend of organic content integration and paid partnership opportunities. For a beauty brand launching a new serum, for example, the agency can create a campaign that features the product across multiple creator channels, tapping into their existing follower base while also leveraging the network’s internal content studio to produce native-looking assets. Their strength lies in the ability to move quickly—the “10PM Curfew” name suggests a fast-paced, always-on culture that matches the real-time nature of social media trends.

Because they have their own distribution, they can provide clients with guaranteed reach, which is a significant advantage in an era where organic social reach is declining for traditional brand accounts. They also handle the creative strategy, content production, and performance analysis in-house, meaning a brand doesn’t need to coordinate between a separate creative agency and a media buyer. This integrated model is particularly useful for companies that want to test new product lines or enter the UK market without building a large in-house marketing team from scratch.

Services and Specialties

While influencer marketing is the headline service, the agency’s capabilities are broader, covering the full spectrum of public relations and communications work tailored to female-centric industries. Based on their positioning and the keywords associated with their profile, here are the services they most likely offer:

• Influencer and creator campaign management (strategy, outreach, negotiation, and reporting)
• Social media content creation, including short-form video for TikTok and Reels
• Brand partnerships and sponsored content integration across their owned network
• Product seeding and gifting programs to build organic buzz
• Press office and media relations for beauty, fashion, and lifestyle titles
• Crisis communications and reputation management for consumer brands
• Launch events and experiential activations targeting female consumers
• Digital PR and SEO-focused link building through lifestyle media coverage

The emphasis on video is particularly notable. With over 2 billion monthly video views, the agency has clearly positioned itself as a leader in short-form content, which is now the dominant format for reaching younger female demographics. Brands working with them can expect a strong focus on TikTok and Instagram Reels, rather than traditional static image campaigns. This makes them a good fit for companies whose products are visually appealing or benefit from demonstration, such as cosmetics, skincare, haircare, and fashion accessories.

Location and Market Focus

Based in the United Kingdom, the agency operates at the heart of one of the world’s most competitive beauty and fashion markets. London is a global hub for trendsetting and influencer culture, which gives the team proximity to key creators, editors, and brand headquarters. While their social reach is global, their UK base means they have a strong understanding of British consumer behavior, media landscapes, and regulatory standards, such as the Advertising Standards Authority (ASA) guidelines on influencer disclosure. This local expertise is valuable for international brands looking to break into the UK market, as well as for UK-based startups aiming to scale beyond their home turf. The agency’s location also allows for face-to-face collaboration with clients and creators, which remains important for building long-term relationships in the communications industry.

Who They’re a Good Fit For

Leading network in female lifestyle, beauty, and fashion. • 10PM Curfew is best suited for brands that prioritize social-first marketing and want to leverage existing influencer relationships rather than building them from scratch. Startups and scale-ups in the beauty and wellness space will find their rapid execution and large reach particularly appealing, especially if they need quick wins to attract retail buyers or investor attention. Established fashion labels looking to rejuvenate their TikTok presence or launch a viral product campaign would also benefit from the agency’s data-driven approach to content. However, brands that require highly specialized B2B communications or corporate reputation management outside the consumer lifestyle space may find the agency’s focus too narrow. For those in the female lifestyle, beauty, and fashion categories, the combination of owned media reach and PR expertise makes 10PM Curfew a practical partner for driving measurable awareness and engagement in the UK and beyond.