1212 Communications

1212 Communications is a public relations and communications agency based in Austin, United States, founded in 2023 by Beth Olsen Garcia. The agency focuses on serving clients within the consumer internet, information technology, and services sectors, with a particular emphasis on companies that require strategic communications to navigate a rapidly evolving digital landscape. While the firm is relatively new, it was established to offer a streamlined, direct approach to communications strategy, designed to bypass the overhead and bureaucracy often associated with larger agencies.

Core Services and Expertise

As a specialized communications consultancy, 1212 Communications provides a suite of services centered on helping brands build meaningful connections with their audiences. The agency’s work is grounded in a mix of earned, paid, and social media strategies, tailored to the specific needs of technology and consumer-focused clients. Services typically include strategic communications planning, media relations, message development, and reputation management. The agency also likely offers support in crisis communications, thought leadership positioning, and content creation, ensuring that clients can effectively tell their stories across multiple channels. By integrating paid media campaigns with organic social media efforts, 1212 Communications helps clients amplify their reach while maintaining brand authenticity. The firm’s approach is to act as an extension of the client’s internal team, providing counsel that is both tactical and strategic.

• Strategic communications planning
• Media relations and earned media outreach
• Social media strategy and management
• Paid media campaign development
• Message development and brand narrative
• Reputation management and crisis communications
• Thought leadership and executive positioning
• Content creation and storytelling

Methodology and Approach

1212 Communications operates with a philosophy that effective communications should shift behaviors, change minds, and drive curiosity. The agency’s methodology begins with understanding a brand’s core values and using its purpose as a guiding principle, or “north star,” for all communications efforts. This approach is intended to create messaging that resonates deeply with target audiences, fostering genuine engagement rather than superficial awareness. Beth Olsen Garcia’s vision for the agency emphasizes a relentless pursuit of results, but without the cumbersome processes that can slow down larger firms. This allows 1212 Communications to be agile and responsive, offering clients fresh thinking and smart solutions while maintaining a high level of accountability. The agency acts as a trusted counselor, helping clients navigate complex communications challenges with a focus on long-term reputation management.

Location and Market Focus

Headquartered at 11117 Miramar Dr in Austin, Texas, 1212 Communications is strategically positioned in one of the United States’ most dynamic technology and innovation hubs. Austin’s thriving ecosystem of consumer internet companies, information technology firms, and service-based businesses makes it an ideal base for an agency that specializes in these industries. The city’s growing reputation as a center for startups and established tech companies alike provides 1212 Communications with deep local insights and a network of media and industry contacts. While the agency serves clients nationally, its Austin roots allow it to tap into the unique culture and rapid growth of the Texas market. For businesses in the consumer internet, technology, and services sectors, particularly those seeking a boutique agency with a direct, results-oriented approach, 1212 Communications offers a compelling alternative to larger, more bureaucratic firms. The agency is best suited for companies that value strategic counsel, creative problem-solving, and a partnership that prioritizes their specific communications goals without the overhead of a large agency.