1910 PR

1910 PR is a student-run public relations firm based in Canyon, United States, operating out of West Texas A&M University. Founded in 2017 by the "Founding 14" during the spring semester and officially launched that fall, the firm provides public relations and communications services primarily to local businesses, nonprofits, and university-affiliated organizations. Its unique structure as a student-led agency offers clients hands-on, cost-effective support while giving students real-world experience. In 2018, 1910 PR was selected for the Public Relations Student Society of America's national affiliation list, reflecting its commitment to professional standards.

Services and Specialties

1910 PR focuses on a range of public relations and communications services tailored to the needs of small to mid-sized organizations. The firm's capabilities are shaped by its academic setting and its team of student interns who work under faculty supervision. Key services include:

• Media relations and press outreach
• Content creation and copywriting for digital and print platforms
• Social media management and campaign development
• Event planning and event marketing
• Branding and graphic design support
• Community engagement and university partnership initiatives
• Digital marketing and online content development
• Project management and client services coordination

These services are delivered through a collaborative model where students gain hands-on experience in client management, strategic communication, and team collaboration. The firm's remote work capabilities also allow it to serve clients beyond the Canyon area.

Methodology and Approach

1910 PR operates as both a learning lab and a functional agency. Each semester, a new cohort of student interns works on real client accounts, guided by experienced faculty advisors. The firm emphasizes a project-based approach: students handle everything from initial client briefings to final campaign execution, with a focus on measurable outcomes. This structure ensures that clients receive fresh perspectives and dedicated attention, while students develop skills in copywriting, social media campaigns, and event management. The firm's inclusion in the PRSSA national affiliation list underscores its adherence to industry best practices and ethical standards.

The agency's methodology is built on collaboration between students, faculty, and clients. Regular check-ins, progress reports, and feedback loops help maintain quality and accountability. Because the team rotates each semester, clients benefit from ongoing energy and new ideas, though continuity is maintained through detailed documentation and faculty oversight. This approach is particularly well-suited for organizations with limited budgets that still want professional-grade communications support.

Location and Community Focus

Based in Canyon, Texas, 1910 PR is deeply rooted in the West Texas A&M University community. The firm's location in the Texas Panhandle gives it a strong connection to local businesses, nonprofits, and educational institutions. Canyon itself is a small city with a close-knit community, and 1910 PR leverages this by focusing on community engagement and university partnership projects. The firm's work often involves promoting events, supporting local causes, and helping organizations tell their stories through digital media and traditional public relations. While its primary service area is the Texas Panhandle, 1910 PR's remote work capabilities allow it to take on clients from across the United States, especially those aligned with educational or nonprofit missions.

Who 1910 PR Is a Good Fit For

1910 PR is an ideal choice for small businesses, nonprofits, and university departments that need affordable, professional public relations and communications support. Clients who value fresh ideas, enthusiastic teams, and a collaborative process will find the firm's student-run model effective. Organizations looking for event planning, social media management, or content creation—especially those with a community or educational focus—are likely to benefit from working with 1910 PR. The firm is also a strong option for entities seeking to engage with student talent or build partnerships with West Texas A&M University. While not suited for large-scale corporate campaigns or crisis communications, 1910 PR offers a reliable, cost-conscious alternative for organizations that want to build their brand presence without breaking their budget.