2e Bureau

2e Bureau is a communications consulting agency based in Paris, France, specializing in the intersection of fashion, culture, media, and humanitarian causes. Founded in 1984 by Sylvie Grumbach, the agency has built a reputation for strategic press relations and event management, particularly within the art and design sectors. The agency’s name, "2e Bureau," reflects its role as a behind-the-scenes partner, helping clients navigate the complex landscape of public relations and media outreach. With decades of experience, 2e Bureau focuses on crafting tailored communication strategies that align with the unique needs of each client, from emerging artists to established cultural institutions.

Services and Specialties

2e Bureau offers a comprehensive range of public relations and communications services, with a strong emphasis on press relations and event management. The agency’s expertise is particularly concentrated on promoting art exhibitions, artistic events, and cultural projects. Their approach is hands-on and strategic, covering everything from press kit development to full-scale media campaigns. Below is a list of their core service areas:

• Press relations and media outreach, including press conferences and press event organization
• Art project publicity and art promotion campaigns for exhibitions and artistic events
• Cultural communication strategy for fashion, contemporary art, and humanitarian initiatives
• Event management and press management for cultural events and art shows
• Media campaign development and media relations team support
• Press kit development and artistic press outreach
• Public relations strategy consulting for brands and institutions

These services are delivered by a dedicated media relations team that works closely with clients to ensure consistent and impactful messaging across all channels. The agency’s long-standing presence in Paris allows it to leverage local and international media connections effectively.

Who They Help and Their Approach

2e Bureau primarily serves clients in the fashion, culture, and humanitarian sectors. This includes fashion houses, contemporary art galleries, museums, cultural festivals, and nonprofit organizations involved in humanitarian work. The agency also supports individual artists and designers seeking to gain visibility for their projects. Their client base reflects a mix of established names and emerging talents, all of whom benefit from 2e Bureau’s deep understanding of the cultural landscape in Paris and beyond.

The agency’s approach is rooted in a collaborative and personalized methodology. Rather than applying a one-size-fits-all strategy, 2e Bureau takes time to understand each client’s objectives, target audience, and unique value proposition. This is evident in their work on art exhibition promotion and artistic press outreach, where they craft narratives that resonate with both specialized art critics and broader public audiences. Their public relations strategy often involves a mix of traditional media relations, event management, and digital communication to ensure comprehensive coverage. The team at 2e Bureau is known for its discretion and professionalism, often working behind the scenes to orchestrate successful press campaigns and events. This tailored approach has helped the agency maintain a strong reputation in the competitive Parisian market since its founding in 1984.

Location and Credentials

Based at 18 Rue Portefoin in the 3rd arrondissement of Paris, 2e Bureau operates from the heart of the city’s cultural district. This location places the agency in close proximity to major art galleries, fashion showrooms, and cultural institutions, facilitating direct engagement with the media and creative communities. Paris, as a global hub for fashion and art, provides a rich environment for the agency’s work in cultural communication and art promotion campaigns. The agency’s founder, Sylvie Grumbach, has been a prominent figure in French public relations for decades, lending credibility and deep industry knowledge to the firm. Over the years, 2e Bureau has developed a network of contacts across media outlets, from niche art publications to mainstream press, which is essential for effective press management and media relations support. While the agency does not publicly disclose a full client list, its focus on humanitarian and cultural projects suggests a commitment to meaningful and impactful communications work.

2e Bureau is a good fit for fashion brands, art institutions, and humanitarian organizations that require a discreet yet effective partner for their public relations needs. Clients who value a strategic, hands-on approach to press and event management—especially those operating in the competitive Parisian cultural scene—will find the agency’s expertise valuable. Its long history and specialization in these niches make it a reliable choice for projects that demand both creativity and precision in communication.