360 Carats

360 Carats is a creative studio based in Paris, France, that focuses exclusively on the luxury jewellery and high-end watchmaking sectors. Founded in 2024, the agency operates from the heart of Paris, where it serves established maisons and independent creators seeking to elevate their brand presence through refined communication and artistic direction. Unlike generalist PR firms, 360 Carats brings a deep, specialised understanding of the jewellery universe, combining visual storytelling with strategic public relations to help clients articulate their craftsmanship and heritage.

Specialist Expertise in Jewellery and Luxury Communication

360 Carats was built around a singular mission: to support jewellery houses and designers in showcasing their savoir-faire and collections. The agency's team possesses what it describes as "pointed expertise in the luxury universe," allowing them to navigate the nuanced codes of elegance and exclusivity that define high-end jewellery. This focus means 360 Carats understands the specific challenges of this market, from the importance of provenance and gemstone narratives to the visual requirements of luxury e-commerce and editorial placements. Their approach is deliberately immersive, aiming to create experiences that resonate with discerning audiences rather than relying on generic marketing tactics.

How 360 Carats Applies Its Creative Strategy

The agency's work begins with a deep dive into each brand's DNA, ensuring that every visual and written element reflects its unique identity. 360 Carats develops "percutantes" (impactful) visual strategies that go beyond surface-level aesthetics. This includes the conception of graphic identities, the production of photographic and audiovisual campaigns, and the crafting of compelling brand stories. By integrating public relations with artistic direction, the studio offers a cohesive approach where press coverage, social media content, and visual assets all reinforce the same narrative. Every project is handled with precision and sensitivity, respecting the traditions of the jewellery world while introducing contemporary innovation.

Services Offered by 360 Carats

While the agency positions itself as a 360° partner, its core capabilities centre on creative communication and brand development for the jewellery sector. Likely services include:

• Brand identity design and visual identity creation
• Photographic and video campaign production for collections
• Storytelling and editorial content development
• Social media management and content strategy
• Press relations and influencer outreach within the luxury segment
• Marketing tool development tailored to high-jewellery market requirements
• Conception of exclusive content for digital and print platforms

These services are delivered with an emphasis on detail, reflecting the agency's belief that "every detail counts" in the presentation of fine jewellery.

Who 360 Carats Works With

360 Carats is best suited for jewellery maisons, watchmakers, and independent creators who value a bespoke, artisanal approach to public relations and communication. The agency is a strong fit for brands that need more than standard PR—those seeking a partner to help define their visual language, manage their brand image across multiple channels, and connect with a sophisticated audience. Because 360 Carats operates from Paris, France, it is particularly well-positioned to serve clients with European or global ambitions who require a presence in the luxury capital. For emerging designers and established houses alike, 360 Carats offers a focused, passionate alternative to larger, less specialised agencies, helping them carve out a distinctive space in the competitive world of contemporary jewellery.