360 PR

360 PR is a Sydney-based public relations and communications agency founded in 2012 by PR professional Lisa Solomons, a member of the Public Relations Institute of Australia. The agency provides a comprehensive suite of services designed to help brands and individuals secure free national TV exposure, featured print and online stories, and placement into the feeds of Australia's leading social media influencers. With over 16 years of experience, Solomons has built a firm that focuses on delivering awareness and sales through a proven six-step program. Operating from its headquarters at 55 Miller St in Sydney, New South Wales, 360 PR positions itself as a full-service communications partner for businesses seeking to elevate their brand presence.

Services and Specialties

360 PR offers a wide range of communications services that span traditional public relations, digital marketing, influencer relations, and event management. The agency's approach is holistic, integrating strategic PR planning with brand storytelling and content development to ensure cohesive messaging across all channels. Their service offerings include:

• Strategic PR planning and campaign strategy
• Holistic brand planning and profile building
• Media strategy, media kits, and press conferences
• Media training and press office management
• Content development and brand editorial placement
• Social media strategy and digital marketing
• Influencer marketing and influencer relations
• Consumer and key opinion leader (KOL) programs
• Influencer events and talent management
• Event development and management
• Media monitoring and campaign analytics
• Media and influencer database management

These services are tailored to help clients achieve tangible outcomes, such as increased brand awareness, media coverage, and sales growth. 360 PR emphasizes data-driven decision-making through campaign analytics, ensuring that every initiative is measurable and aligned with client objectives.

Client Base and Industry Focus

The agency serves a diverse mix of clients across beauty, health and lifestyle, home and property sectors. In the beauty category, 360 PR works with brands like Chemcorp International, Real Techniques, EcoTools, SheaMoisture, La Mav, and dermaviduals. Health and lifestyle clients include Shark Shield, 28 Black Energy Drinks, Natural Health Company, and JURA. Home and property clients range from Boutique Property Agents and Belle Property Surry Hills to Vault Interiors Property Stylists, The Greenwall Company, and Space Bags. This varied portfolio demonstrates the agency's flexibility in adapting its PR and communications strategies to different industries, from consumer tech and FMCG to prestige beauty and property. 360 PR's ability to manage both product and brand editorial placement helps these clients gain traction in competitive markets.

Approach and Philosophy

360 PR follows a structured six-step program that leverages expertise and established relationships with media and influencers to deliver results. The agency acts as an extension of the client's team, providing a full-service communication solution that includes PR, digital, influence, events, and a startup service (coming soon). This integrated model ensures that brands receive consistent support across all touchpoints, from press conferences and media kits to influencer events and social media campaigns. The agency's founder, Lisa Solomons, brings over 16 years of public relations experience, having worked across beverage, consumer tech, and beauty categories. This depth of experience allows 360 PR to offer strategic counsel that is both practical and innovative, helping clients navigate the complexities of modern media and influencer landscapes.

Location and Credentials

Based in Sydney, Australia, 360 PR is centrally located at 55 Miller St in the New South Wales capital. The agency's membership in the Public Relations Institute of Australia underscores its commitment to professional standards and ethical practices. Being situated in Sydney provides 360 PR with access to a vibrant media and influencer ecosystem, enabling the agency to secure coverage in national outlets and connect with leading social media influencers across the country. The agency's focus on free national TV exposure and online stories reflects its deep understanding of the Australian media landscape.

360 PR is a strong fit for brands and businesses in the beauty, health and lifestyle, and home and property sectors that are looking to increase their visibility through a mix of traditional PR and modern influencer marketing. The agency's structured approach and experienced team make it suitable for companies seeking a reliable partner to handle their communications needs, from media relations to event management, while also providing measurable results. For businesses in Sydney or across Australia that want to build their profile and drive sales through strategic PR and influencer campaigns, 360 PR offers a comprehensive solution grounded in years of industry experience.