360SPORT

Founded in Florence, Italy, 360SPORT emerged from a simple but powerful observation: that effective communication in sports requires more than just press releases and social media posts. The agency’s Italian name—"Non solo comunicare"—translates to "not just communicating," and its founding philosophy centers on building genuine, win-win connections between the many stakeholders in the sports industry. Based at Via Scipione Ammirato in the Tuscan capital, 360SPORT began as a response to the fragmented nature of sports PR, where athletes, brands, clubs, and sponsors often struggle to find common ground. The agency’s early work focused on bridging these gaps, creating partnerships that benefit all sides rather than simply broadcasting messages.

Current Focus: Strategic Connections in Sports

Today, 360SPORT operates as a full-service public relations and communications agency with a distinct specialization in the sports sector. While its roots are in Florence, its reach extends across Italy and into international markets, serving clients who need nuanced, relationship-driven PR in the competitive world of sports. The agency’s core belief is that collaboration is the foundation of successful communication—a principle that guides everything from media relations to event management. Rather than chasing trends, 360SPORT focuses on sustainable storytelling that aligns with the long-term goals of athletes, teams, and brands. Its location in Florence, a city synonymous with art, culture, and sport, provides a unique backdrop for an agency that values creativity and heritage as much as modern media tactics.

Services and Specialties

As a public relations and communications agency, 360SPORT offers a range of services tailored to the sports industry. While the agency’s exact service list is not publicly detailed, its focus on creating connections suggests capabilities in the following areas:

• Media relations and press office management for sports organizations
• Strategic partnership development between athletes, brands, and sponsors
• Crisis communication and reputation management in high-stakes sports environments
• Event planning and management for sporting events, launches, and press conferences
• Content creation including press releases, feature stories, and digital media
• Social media strategy and influencer outreach within the sports community
• Brand positioning and narrative development for sports entities
• Stakeholder engagement and community relations for clubs and federations

Who Benefits from 360SPORT

360SPORT is particularly well-suited for clients who value authentic relationships over transactional PR. Professional athletes seeking to build their personal brand, sports clubs wanting to strengthen ties with local communities, and brands looking for meaningful sponsorship opportunities will find the agency’s approach useful. The agency also appeals to sports federations and event organizers who need a partner that understands the unique dynamics of the Italian and European sports landscape. By combining the strategic rigor of a traditional PR firm with the creative connectivity of a sports agency, 360SPORT serves as a reliable bridge in an industry where trust and collaboration are paramount. For any organization or individual in sports who wants to move beyond simple announcements and into lasting partnerships, 360SPORT in Florence, Italy, offers a grounded, relationship-first alternative to conventional communications agencies.