3CMA

3CMA, the City-County Communications & Marketing Association, is a professional association based in Washington, United States, that has supported local government communication professionals since 1988. Unlike a traditional PR agency, 3CMA functions as a membership organization dedicated to advancing the field of public sector communications. Its services are designed to equip government communicators with the tools, training, and peer networks necessary to effectively engage citizens and promote public initiatives.

Services and Offerings

3CMA provides a range of services tailored specifically for local government communication teams. The association’s core offerings include:

• Annual Conference and Mini-Conferences for networking, idea sharing, and professional development
• Webinars and online training programs focused on innovative communication strategies
• Newsletters and resource libraries covering best practices in citizen engagement
• A dedicated job board for careers in local government communications
• Awards programs recognizing excellence in communication tools, graphic design, and public outreach
• Access to a community of local government communicators for peer support and collaboration

These services are not one-off products but are designed to build long-term capabilities within government agencies. 3CMA emphasizes practical, actionable knowledge that members can apply directly to their daily work, whether they are crafting press releases, managing social media, or leading public awareness campaigns.

Who They Help and Their Approach

3CMA primarily serves professionals working in city and county communications departments across the United States. Its members include public information officers, marketing coordinators, and communication directors who need to navigate the unique challenges of government messaging—such as transparency, public trust, and budget constraints. The association’s approach is collaborative and peer-driven, leveraging the collective experience of hundreds of local government communicators. Through its annual conference and regional mini-conferences, 3CMA facilitates direct knowledge exchange, allowing members to learn from successes and failures in real-world government contexts. The organization also recognizes outstanding work through its awards program, which highlights innovative campaigns and creative solutions in public sector communications.

Location and Credentials

Headquartered in Washington, District of Columbia, 3CMA has been a fixture in the local government communications landscape for over three decades. Its location in the nation’s capital provides unique access to federal policy discussions and best practices from across the country. As a professional association founded in 1988, 3CMA has built a reputation for credibility and relevance, with its programs and resources continually evolving to meet the changing needs of public communicators. The association’s longevity and focus on government-specific challenges make it a trusted resource for those seeking to improve citizen engagement through effective communication strategies.

3CMA is an excellent fit for local government communication professionals—from small-town public information officers to large-city marketing teams—who want to enhance their skills, share best practices, and stay current with trends in public sector communications. It is also valuable for agencies or consultants that serve government clients, as membership provides insights into the specific needs and priorities of municipal communicators. For anyone working in or with local government communications, 3CMA offers a supportive community and practical tools to help navigate the complexities of public engagement in Washington and beyond.