3ct advisory

3ct advisory is a Berlin, Germany-based communications and public affairs consultancy founded in 2025 by Thomas Wimmer, a veteran with over 30 years of international experience. The firm specializes in navigating complex, controversial, and high-stakes issues at the intersection of business interests, societal expectations, and political decision-making. With a focus on crisis preparedness, issue management, and stakeholder engagement, 3ct advisory offers a highly personalized, senior-led approach to communications strategy.

Specialist Expertise in Crisis and Issue Management

3ct advisory’s core strength lies in helping organizations prepare for and manage crises and contentious issues. Thomas Wimmer’s extensive background—with stints in Frankfurt, New York City, and over two decades in Berlin—gives the firm a deep understanding of how to navigate regulatory landscapes, media scrutiny, and public sentiment. The consultancy’s services are built around “crisis preparedness” and “issue management,” ensuring clients are not only reactive but proactive in protecting their reputation. This is particularly relevant for companies in sectors like information technology, where fast-moving controversies can escalate quickly.

How They Apply Their Expertise

The firm operates as a sparring partner, offering hands-on coaching and training for executives and organizations. Through “medien und interviewtrainings” (media and interview training) and “trainings coaching,” 3ct advisory equips clients with the skills to handle difficult conversations with journalists, regulators, and stakeholders. Their approach is grounded in “narrativentwicklung” (narrative development) and “messaging,” ensuring that every communication is clear, consistent, and aligned with strategic goals. For local projects in Berlin or national and international campaigns, 3ct advisory works either independently or with a network of highly competent partners, tailoring solutions to each client’s specific context.

Services and Specialties

While 3ct advisory does not list a fixed menu of services, its expertise can be inferred from its focus areas and Thomas Wimmer’s track record. Likely offerings include:

• Crisis communication and preparedness planning
• Issue and stakeholder management
• Media and interview training for executives
• Narrative development and messaging strategy
• Public affairs and government relations
• Moderation of sensitive dialogues and events
• Strategic communications coaching for organizations and individuals

These services are delivered with a focus on “erklärungsbedürftige, komplexe und/oder kontroverse Themen” (topics that require explanation, are complex, or controversial). 3ct advisory is particularly adept at helping clients articulate their positions on issues where economic interests, societal expectations, and political decisions collide.

Who They Work With

3ct advisory is an ideal partner for companies, organizations, and public figures that face high-stakes communications challenges. This includes technology firms navigating regulatory debates, corporations dealing with reputation crises, and nonprofits or associations advocating for policy changes. The consultancy’s boutique size ensures senior-level attention—Thomas Wimmer himself leads every engagement—making it a strong fit for clients who value discretion, strategic depth, and a no-nonsense approach. Whether for a local project in Berlin or a complex international issue, 3ct advisory provides the expertise and network to manage the most demanding communications landscapes.