50Brands

Founded in 2017 by Magda Machajska, 50Brands is a Berlin-based public relations and brand strategy agency that focuses on the fashion industry. The agency works primarily with emerging and up-and-coming fashion labels, helping them build visibility and credibility in a competitive global market. Rather than serving large, established fashion houses, 50Brands positions itself as a launchpad for new talent, offering strategic support to designers and brands that are still in the early stages of building their international presence.

Who They Serve and How They Help

50Brands serves a specific niche within the fashion ecosystem: young, independent labels that have strong creative potential but lack the infrastructure or connections to break into international markets. The agency’s clients are typically designers and brands that are ready to move beyond local recognition and need professional guidance on how to scale their visibility while maintaining their artistic identity. 50Brands helps these clients by providing a combination of public relations, brand strategy, and art direction services that are tailored to the unique challenges of the fashion industry. The agency’s approach is hands-on and collaborative, working closely with clients to refine their brand narratives and ensure that their products and stories resonate with the right audiences—from fashion editors and stylists to influencers and buyers.

Services and Specialties

50Brands offers a range of services designed to support the growth of fashion labels across multiple touchpoints. While the agency’s core expertise lies in public relations and brand strategy, it also provides support in areas that are critical for fashion brands looking to make an impact on the international stage. Based on the agency’s focus and industry positioning, typical service offerings include:

• Public relations and media outreach for fashion labels
• Celebrity and influencer marketing campaigns
• Brand strategy and positioning
• Art direction and visual identity development
• Production support for lookbooks, campaigns, and events
• International market entry and expansion planning

These services are delivered with a strong emphasis on storytelling and visual coherence, which are essential for fashion brands that need to stand out in a crowded media landscape. 50Brands also leverages its network of contacts in fashion media, retail, and entertainment to create opportunities for its clients that go beyond traditional PR coverage.

Location and Market Focus

50Brands is based in Berlin, Germany, a city that has become a significant hub for creative industries and independent fashion. Berlin’s fashion scene is known for its avant-garde and sustainable approaches, making it a natural home for an agency that supports emerging labels. The agency’s location in Berlin allows it to tap into a diverse pool of talent, as well as a network of fashion events, showrooms, and media outlets that are active in the German capital. While 50Brands operates primarily from Berlin, its work is international in scope, helping clients gain exposure in markets across Europe and beyond. The agency’s founder, Magda Machajska, brings a deep understanding of the global fashion economy, which is reflected in the agency’s ability to craft strategies that work across different cultural and commercial contexts.

50Brands is a good fit for fashion labels that are ready to professionalize their communications and brand presence but still need the personalized attention and flexibility that a boutique agency can provide. The agency’s focus on up-and-coming designers means that it is best suited for clients who value creative collaboration and are looking for a partner that understands the specific pressures and opportunities of building a fashion brand from the ground up. Brands that are already established in their home markets but lack international traction will also find value in 50Brands’ strategic approach to global visibility. Overall, 50Brands offers a focused, industry-specific service that helps emerging fashion talents navigate the complex world of public relations and brand building from its base in Berlin, Germany.