64 Media

64 Media is a boutique communications consultancy based in Sydney, Australia, that focuses primarily on the business and finance industries. Founded in 2004, the firm provides public relations, editorial, and media training services to both large corporations and smaller businesses. The agency positions itself as an accessible partner for companies seeking to protect and grow their operations through strategic communication. With its office located at 138 Cathedral Street in Sydney, 64 Media serves clients across New South Wales and beyond, offering tailored solutions that address the specific needs of the financial services, legal, and B2B sectors.

Services and Specialties

64 Media delivers a range of services designed to help businesses manage their public image and communicate effectively with key audiences. The agency's expertise covers the full spectrum of public relations and communications, from strategy development and implementation to day-to-day media relations. Key offerings include:

• Media training sessions and coaching for executives and spokespeople
• Strategy development and implementation for public relations campaigns
• Editorial exposure and press release distribution across key media targets
• Crisis management and issues management support
• Event management and content marketing
• Social media management and content creation
• Media monitoring and sharing, with media mentions tracking
• Media advice and counsel for legal and financial services clients
• Copy writing and publishing services
• Relationship building with key media contacts

These services are particularly relevant for companies in the financial services and legal sectors, where regulatory scrutiny and reputational risk are high. 64 Media also provides risk management support, helping clients navigate sensitive issues while maintaining trust with stakeholders.

Methodology and Approach

64 Media takes an educational approach to client relationships, working closely with businesses to develop media and social media skills that ensure messages reach intended markets. The agency emphasizes strategy development that "really cuts through" in a crowded media environment. Rather than simply executing campaigns, 64 Media focuses on equipping clients with the tools to communicate effectively on an ongoing basis. This includes media training sessions that prepare executives for interviews and public appearances, as well as ongoing media advice and counsel. The firm's methodology is built on relationship building with key media contacts, ensuring that clients receive editorial exposure across relevant outlets. For businesses in the B2B space, 64 Media offers content marketing and copy writing services that align with broader public relations strategies.

Location and Market Focus

Based in Sydney, Australia, 64 Media serves a diverse client base across the country. The agency's location in the heart of New South Wales places it within reach of major financial and legal institutions, as well as emerging businesses seeking professional communications support. Sydney's status as a key business hub in the Asia-Pacific region provides 64 Media with access to a wide range of media outlets and industry contacts. The firm's focus on financial services and legal industries reflects the specific communications challenges these sectors face, including regulatory compliance, crisis preparedness, and stakeholder engagement. 64 Media also works with companies from both the "big and small end of town," offering scalable solutions that fit different budgets and objectives.

64 Media is a good fit for businesses in the financial services, legal, and B2B sectors that require strategic public relations and media training support. The agency's boutique size allows for personalized attention, while its experience since 2004 provides a solid foundation for navigating complex communications challenges. Companies looking for a Sydney-based partner to help with media relations, crisis management, or content marketing will find 64 Media's services well-suited to their needs. The firm's emphasis on education and skill-building makes it particularly valuable for organizations that want to develop internal communications capabilities alongside external support.