99 Public Affairs

99 Public Affairs was founded in Ixelles, Belgium, with a clear mission: to make European public affairs accessible to the organisations that need it most. The agency’s name reflects a simple but powerful observation—that 99% of business and civil society stakeholders lack meaningful access to the European Union’s policy-making process. This gap leaves many organisations vulnerable to regulatory changes and political shifts they cannot influence. Based at 5 Place du Champ de Mars in the heart of Brussels, 99 Public Affairs set out to change that by offering tailored strategies to those often left out of the conversation.

Focus on Under-Represented Stakeholders

Unlike many public affairs firms that cater primarily to large corporations and well-funded trade associations, 99 Public Affairs concentrates on the players who form the backbone of Europe’s economy: start-ups, SMEs, mid-size companies, and civil society organisations. These groups frequently lack the resources or internal expertise to monitor and engage with EU institutions effectively. 99 Public Affairs bridges that gap by providing practical, results-oriented support that demystifies the European legislative process. The agency’s team combines deep knowledge of EU procedures with a pragmatic approach, helping clients turn regulatory complexity into strategic advantage.

Services and Specialties

99 Public Affairs offers a range of services designed to help clients navigate the European public affairs landscape. While the agency tailors its approach to each client’s specific needs, its core capabilities typically include:

• Public affairs strategy development and implementation
• European Union policy monitoring and analysis
• Stakeholder mapping and engagement
• Regulatory risk assessment and mitigation
• Coalition building and advocacy campaigns
• Communication support for public affairs objectives
• Training and capacity building for in-house teams

These services are delivered with a focus on clarity and action. 99 Public Affairs does not simply report on what is happening in Brussels; it helps clients understand what it means for their business or cause and what steps they can take to protect their interests or advance their goals.

Who Benefits from 99 Public Affairs

The agency is a strong fit for any organisation that feels overlooked by the mainstream public affairs industry. Start-ups seeking to understand how EU regulations might affect their growth, SMEs that need cost-effective advocacy support, mid-size companies looking to expand their policy footprint, and civil society groups wanting a voice in European debates will all find value in 99 Public Affairs’ approach. Because the agency is based in Ixelles, Belgium—just steps from the EU institutions—it can offer clients direct access to the policy-making process without the overhead of a large, traditional consultancy. For organisations that want to engage with European affairs but lack the internal capacity or budget for a full-time presence, 99 Public Affairs provides a practical and accessible alternative.