A. Larry Ross Communications
A. Larry Ross Communications is a public relations agency based in Carrollton (founded 1994).
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About A. Larry Ross Communications
A. Larry Ross Communications operates out of Carrollton, Texas, a suburb of Dallas that places the agency at the center of a major U.S. media and corporate hub. Founded in 1994, the firm has grown from a single office into a specialized practice with additional locations in Charlotte and Nashville. While Carrollton itself is not traditionally known as a public relations capital, its proximity to Dallas-Fort Worth gives A. Larry Ross Communications access to a diverse client base that spans national nonprofits, major studio releases, and global thought leaders.
Core Services and Specialties
A. Larry Ross Communications describes itself as a full-service public relations agency, but its focus is notably concentrated. The firm’s core competencies revolve around strategic counsel, crisis communications, and media relations, with an emphasis on faith-based and humanitarian organizations. The agency’s team of fewer than 25 professionals has represented over 2,000 clients, a figure that speaks to its longevity and repeat business rather than sheer size. Services include spokesperson training, corporate branding and positioning, digital media management, and event planning for book tours and special releases. The agency also offers influence marketing and social media strategy, reflecting a modern approach to storytelling in a crowded media landscape.
- Strategic PR counsel and brand positioning
- Crisis communications and reputation management
- Media relations and spokesperson training
- Digital media and social media marketing
- Book tours and author promotion
- Entertainment PR for major studio releases and faith-based projects
- Influencer and thought leadership campaigns
Client Focus and Industry Expertise
What distinguishes A. Larry Ross Communications from other independent agencies is its deep specialization in faith-based and humanitarian work. The agency represents religious leaders, churches, and nonprofits, as well as entertainment properties and authors with faith-oriented messaging. This niche is not incidental—founder A. Larry Ross built the firm with an explicit mission to further the Kingdom of God through strategic communication. As a result, the agency’s client list includes global leaders, major religious organizations, and high-profile book releases. The firm also handles crisis management for these clients, a sensitive area where understanding the cultural and theological context is critical. While the agency works across industries, its strongest reputation is in faith-based entertainment PR, a space that includes film releases, book launches, and events that require careful messaging to both secular and religious audiences.
Approach and Reputation
The agency’s approach is consultative rather than transactional. A. Larry Ross Communications positions itself as a partner that helps organizations navigate complex media environments, particularly when public perception is at stake. The firm’s longevity—over 30 years in business—suggests a stable client base and a methodology that emphasizes relationships over volume. Its team is small, which allows for personalized attention, but the agency has demonstrated the capacity to handle large-scale projects, such as major studio releases and national book tours. The firm also provides spokesperson training, a service that is especially valuable for clients who may not have prior media experience. In a field where crisis communications can make or break an organization, A. Larry Ross Communications offers a blend of strategic rigor and cultural sensitivity that is hard to replicate.
A. Larry Ross Communications is a good fit for organizations that require specialized public relations support within the faith, nonprofit, and humanitarian sectors. It is particularly well-suited for religious leaders, churches, and faith-based nonprofits that need media representation, crisis management, or help launching a book or major event. The agency’s Carrollton base and additional offices in Charlotte and Nashville give it national reach, while its niche focus ensures a depth of understanding that generalist agencies often lack. For clients who value a mission-driven approach combined with professional PR expertise, A. Larry Ross Communications remains a reliable choice.
Key facts
- Team size: 11-50 employees
- Headquarters: 4300 Marsh Ridge Rd, Carrollton, Texas, United States, 75010
- Address: 4300 Marsh Ridge Rd , Carrollton Texas United States 75010
- Annual revenue: 6535000
- SIC codes: 8742
Keywords & focus
Topics and areas A. Larry Ross Communications works with.
- corporate branding positioning
- digital media
- crisis communications
- major studio releases
- special events
- public relations
- strategic pr counsel
- reputation management
- corporate branding amp positioning
- book tours
- media relations
- book releases
- public relations & communications services
- crisis management
- public relations and communications
- faith-based organizations
- influence marketing
- spokesperson training
- religious leader representation
- influencer marketing
- consulting
- services
- thought leadership
- entertainment pr
- storytelling
- crisis communication
- author promotion
- brand positioning
- faith-based entertainment pr
- social media marketing
- +34 more
Technologies
NSOne, DynECT, Outlook, Microsoft Office 365, Media Temple SSL, Slack, Squarespace ECommerce, Facebook Widget, Mobile Friendly, Facebook Custom Audiences, Facebook Login (Connect), Android, Proofpoint, AI
Industries served by A. Larry Ross Communications
A. Larry Ross Communications works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about A. Larry Ross Communications
Common questions and answers about A. Larry Ross Communications, their services, location, and how to work with them.
- Where is A. Larry Ross Communications located?
- A. Larry Ross Communications is headquartered in Carrollton.
- What services does A. Larry Ross Communications offer?
- A. Larry Ross Communications offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does A. Larry Ross Communications serve?
- A. Larry Ross Communications serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is A. Larry Ross Communications a verified PR agency?
- A. Larry Ross Communications is listed on Online PR. Verification status is shown on their profile.
- How can I contact A. Larry Ross Communications?
- You can visit their website at http://www.alarryross.com
- How many reviews does A. Larry Ross Communications have?
- A. Larry Ross Communications has 0 client reviews with an average rating of 0.0 out of 5.
- When was A. Larry Ross Communications founded?
- A. Larry Ross Communications was founded in 1994.
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