Absolutely Food

Absolutely Food is a specialist public relations and communications agency headquartered in York, United Kingdom, with a focused expertise in the food, drink, hospitality, and leisure sectors. Founded in 2009, the agency positions itself as a dedicated partner for businesses operating within these interconnected industries, offering tailored PR and marketing services to help clients build brand awareness and drive growth.

Industry Focus and Core Services

Absolutely Food serves a diverse clientele that includes start-up restaurants, established food and drink producers, and retailers requiring strategic development. The agency's work primarily revolves around the food, drink, restaurant, and hospitality spaces, as well as the broader leisure and travel & tourism sectors. By concentrating on these verticals, Absolutely Food has developed a deep understanding of the unique challenges and opportunities within the industry, from navigating seasonal trends to managing reputation in the highly competitive hospitality market.

• Public relations and communications strategy development
• Media relations and press office management for food and drink brands
• Event planning and management for product launches, tastings, and brand activations
• Content creation and copywriting tailored to hospitality and leisure audiences
• Digital and social media marketing support
• Crisis communications and reputation management
• Influencer and blogger outreach within the food and lifestyle space

Approach and Methodology

The agency's methodology is rooted in a hands-on, results-driven approach that blends traditional PR tactics with modern marketing techniques. Absolutely Food emphasizes the importance of storytelling, helping clients craft compelling narratives around their products, services, or venues. The team leverages its extensive network of media contacts, including food critics, lifestyle journalists, and industry bloggers, to secure coverage that resonates with target audiences. Additionally, the agency places a strong emphasis on events—a natural fit for the food and drink sector—using them as a key tool to generate buzz, foster community engagement, and create shareable content. By integrating PR with marketing, Absolutely Food ensures that campaigns are cohesive and measurable, whether the goal is to increase footfall at a restaurant, raise the profile of a new product line, or support a brand through a period of growth.

Location and Market Context

Operating from York in the United Kingdom, Absolutely Food benefits from its proximity to a vibrant regional food scene while also serving clients across the country. York itself is a historic city known for its thriving hospitality and tourism industries, which provides the agency with a strong local understanding of market dynamics. This base allows Absolutely Food to offer clients a blend of local insight and national reach, making it particularly well-suited for businesses looking to expand their presence beyond their immediate area. The agency's team is well-versed in the nuances of the UK food and drink market, from the rise of independent producers to the demands of the modern diner.

Who Absolutely Food Is a Good Fit For

Absolutely Food is an ideal partner for businesses in the food, drink, hospitality, and leisure sectors that are seeking a specialist agency with a proven track record in these fields. Start-up restaurants launching their first location will find value in the agency's ability to generate initial buzz and establish a brand identity. Established food and drink producers looking to elevate their profile or enter new markets can benefit from the agency's strategic PR and marketing support. Retailers and hospitality groups aiming to refine their brand positioning or navigate a competitive landscape will also appreciate the agency's tailored, industry-specific approach. For any organization that values a dedicated, knowledgeable partner over a generalist agency, Absolutely Food offers a focused and effective solution.