AC&C Public Relations

Based in Prague, Czech Republic, AC&C Public Relations has been a fixture in the local communications landscape since its founding in 1993. As one of the longer-standing independent PR consultancies in the country, the agency has built a reputation for delivering full-service public relations and communications services across a broad range of industries. With a team of over 25 consultants, AC&C Public Relations operates from its headquarters at U Ladronky in Prague’s Hlavni mesto Praha district, serving both domestic and international clients.

Full-Service Communications Consultancy

AC&C Public Relations positions itself as a comprehensive PR consultancy, offering strategic counsel and execution across multiple disciplines. While the agency does not publicly list an exhaustive set of services, its track record and industry recognition suggest capabilities that span media relations, corporate communications, crisis management, and digital strategy. The agency’s work in IT, recruitment, and other specialized sectors has earned it multiple awards, including Gold Sabre Awards (EMEA) in 2017 and 2018, as well as numerous Czech PR Awards across categories. This breadth of recognition indicates a team comfortable with both traditional PR tactics and modern, integrated campaigns.

Typical services offered by a full-service agency like AC&C Public Relations include:

• Strategic communications planning and counsel
• Media relations and press office management
• Corporate and internal communications
• Crisis and issues management
• Content creation and storytelling
• Digital and social media management (via affiliated company SocialBooster)
• Event management and PR campaigns
• Influencer and stakeholder engagement

Diverse Industry Expertise

AC&C Public Relations serves top brands across a wide array of sectors, including automotive, aviation, logistics, ICT, finance, industry, and FMCG. This diversity suggests the agency has developed flexible methodologies that can adapt to different regulatory environments, audience expectations, and market dynamics. For instance, its work in the IT and recruitment sectors has been particularly award-winning, demonstrating a capacity for technically complex or talent-focused campaigns. The agency’s membership in the Action Global Communications worldwide network (actionprgroup.com) further extends its reach, allowing it to coordinate multinational campaigns while maintaining local expertise in Prague and the Czech Republic.

The agency’s longevity—over three decades—indicates deep-rooted relationships with media, influencers, and business leaders in the Czech market. This local knowledge is complemented by an understanding of European trends, as evidenced by its success in EMEA-level awards. For companies entering the Czech market or established brands looking to refresh their communications approach, AC&C Public Relations offers a blend of stability and creative recognition.

Award-Winning Track Record

AC&C Public Relations has accumulated an impressive list of accolades that underscore its consistent performance. Highlights include being named absolute winner of the Czech PR Award in 2015 and 2021, and being the most awarded winner in 2017. The agency also won three gold, one silver, and one bronze at the Czech PR Award in 2018, followed by six awards in 2020 and five in 2022. Its international recognition includes Gold Sabre Awards (EMEA) in 2017 and 2018, as well as a shortlist for the Golden Sabre Award in 2020. These honors reflect not just creativity but also measurable impact—a crucial factor for clients seeking ROI from their PR investments.

For organizations seeking a communications partner with a proven track record in both local and European contexts, AC&C Public Relations is a strong fit. Its team of over 25 consultants provides sufficient depth for complex projects, while its affiliation with SocialBooster adds a dedicated social media capability. The agency is particularly well-suited for mid-to-large enterprises in the automotive, aviation, logistics, ICT, finance, industrial, or FMCG sectors that require a mix of strategic counsel and hands-on execution. With its base in Prague and a network extending across Europe, AC&C Public Relations offers a reliable, award-winning option for brands looking to build or strengthen their communications in the Czech Republic and beyond.