Acemto Comunicación

Acemto Comunicación is a Madrid-based public relations and communications consultancy that specializes in helping medium and large enterprises, as well as government institutions, build and manage their reputations. Founded in 2016, the agency offers a comprehensive range of services centered on media relations, internal communications, and corporate social responsibility (CSR). Based at 6 Calle de Echegaray in the heart of Madrid, Spain, the firm provides strategic counsel to clients across Europe and Latin America, with a particular focus on companies seeking to expand their presence in both continents.

Core Services and Specialties

Acemto Comunicación delivers a full spectrum of public relations and communications services tailored to the needs of businesses and public sector organizations. Their expertise spans both external and internal communications, with a strong emphasis on measurable impact. Key service areas include:

• Media relations and free-press strategies, including press releases, press conferences, interview management, and international press tours
• Internal communications and change management, using tools such as newsletters, intranets, and employee engagement platforms
• Corporate social responsibility (CSR) consulting and volunteer program management
• Employer branding and internal culture development
• Event organization and protocol management for corporate and institutional events
• Social media management and digital content creation
• Spokesperson training and crisis communication preparation
• Strategic alliances and partnership development
• Marketing support and integrated campaign planning

Client Focus and International Reach

Acemto Comunicación primarily serves large and medium-sized enterprises, as well as government bodies, that require sophisticated communications strategies to navigate complex markets. The agency was founded with the specific goal of assisting European and Latin American companies interested in internationalization, helping them introduce their products and projects across both continents. This dual-market focus is a defining characteristic of the firm, as it understands the nuances of working in different cultural and business environments. The agency's team combines local knowledge in Madrid with an understanding of Latin American markets, enabling clients to communicate effectively regardless of geography. Acemto Comunicación has developed particular expertise in sectors where regulatory and stakeholder communications are critical, such as government relations, corporate affairs, and institutional branding.

Strategic Approach and Philosophy

The agency's approach is rooted in the belief that effective communication must be aligned with commercial objectives. Before any campaign or message is developed, Acemto Comunicación works closely with clients to define a strategy that supports their business goals. The firm emphasizes the importance of storytelling and novelty, crafting messages that resonate with both media outlets and target audiences. Acemto Comunicación differentiates itself through its commitment to professionalism and personalized service, dedicating time and resources to understand each client's unique needs. The agency's name itself reflects its philosophy: the "m" in Acemto stands for movement, world, brands, media, multiculturality, and metrics—all core pillars of their work. This framework guides their efforts to create communications that are not only creative but also data-driven and results-oriented. The team also places a strong emphasis on internal communications, recognizing that a company's reputation starts with its own employees. By integrating CSR, employer branding, and change management into their offerings, Acemto Comunicación helps organizations build cohesive cultures that support external messaging.

Acemto Comunicación is a strong fit for European and Latin American companies looking to bridge the gap between these two markets, as well as for any organization seeking a strategic partner that prioritizes media relations, internal alignment, and social responsibility. Their Madrid base makes them well-positioned to serve clients in Spain's capital and beyond, while their international experience allows them to handle cross-border communications with ease. Whether a client needs to manage a crisis, launch a product, or strengthen their employer brand, Acemto Comunicación offers the depth and flexibility required for long-term success.