ADD PR & Events

Based in the heart of Transylvania, ADD PR & Events operates out of Cluj-Napoca, Romania, a city that has become a dynamic hub for technology, culture, and business in Central and Eastern Europe. With its headquarters located at Piața Ștefan cel Mare, the agency is well-positioned to serve a growing ecosystem of startups, established corporations, and international organizations that call Cluj-Napoca home. The local market is competitive, with a strong demand for integrated communication strategies that bridge traditional media relations with modern digital engagement. ADD PR & Events has carved out a niche by focusing on the intersection of public relations and live event production, making it a practical choice for organizations that need both strategic messaging and memorable face-to-face experiences.

Core Services and Capabilities

ADD PR & Events offers a comprehensive suite of services that cover the full spectrum of public relations and communications. The agency specializes in media relations management, press release writing, and media outreach, ensuring that clients’ stories reach the right journalists and publications. On the events side, they handle everything from planning and management to full-scale production, including festivals, concerts, conferences, corporate gatherings, and high-profile galas. Their capabilities also extend to content creation, including video production and copywriting, which supports both online presence and traditional media campaigns. A key strength is their ability to integrate digital marketing and social media management with offline event strategies, creating a cohesive brand experience across channels. Whether a client needs a press release to announce a product launch or a meticulously organized conference, ADD PR & Events provides end-to-end support.

• Media relations and press release writing
• Event planning and management (festivals, conferences, corporate events, galas)
• Social media management and digital marketing
• Content creation including copywriting and video production
• Campaign management and brand awareness strategies
• Media buying and media outreach

Industry Focus and Client Profile

The agency’s expertise is particularly relevant for organizations that rely on public-facing events to build brand awareness and engage stakeholders. ADD PR & Events works with clients across various sectors, including technology, culture, and corporate industries, often helping them navigate the complexities of launching products, organizing conferences, or hosting high-class events like balls and galas. Their experience with both public and private events makes them suitable for companies that need to manage everything from intimate dinners to large-scale festivals. The agency’s location in Cluj-Napoca, a city known for its vibrant startup scene and international business community, means they are well-equipped to support both local Romanian firms and multinational companies looking to establish a presence in the region. Their services are tailored to organizations that value a hands-on, detail-oriented approach to communication and event execution.

Strategic Approach and Expertise

ADD PR & Events takes a strategic, integrated approach to public relations and communications. Rather than treating media outreach and event planning as separate functions, the agency weaves them together to create a unified narrative for each client. Their team focuses on developing communication strategies that align with business objectives, whether that means increasing online presence through social media campaigns or generating buzz through media relations. The agency’s proficiency in campaign management ensures that every touchpoint—from a press release to a conference stage—reinforces the same key messages. For clients in Cluj-Napoca and beyond, this means having a partner that can manage the entire lifecycle of a project, from initial strategy to post-event analysis. Their experience with video production and content creation adds an extra layer of storytelling, helping brands connect with audiences in a visually compelling way.

ADD PR & Events is a solid choice for businesses and organizations that need a reliable partner for both public relations and event management. They are particularly well-suited for companies planning product launches, corporate events, or large-scale festivals in Romania, as well as for international firms seeking local expertise in Cluj-Napoca. Their integrated services make them a practical option for those who want a single agency to handle messaging, media outreach, and event logistics without juggling multiple vendors.