Addendum

Addendum is a public relations and communications agency founded in 2023 that specializes in making complex research accessible to the general public. Based in the Netherlands, the agency focuses on translating academic and governmental findings into tangible, engaging formats. Unlike traditional PR firms that prioritize media coverage, Addendum prioritizes public understanding and community engagement, ensuring that important scientific and policy research resonates beyond academic circles.

Making Research Tangible

At its core, Addendum works to bridge the gap between researchers and the public. The agency partners with universities, government bodies, municipalities, and foundations to communicate key findings from novel research reports. This goes beyond press releases; Addendum develops campaigns that use social media, neighborhood activities, film, photography, language, and theater to make data and conclusions feel relevant to everyday life. The agency’s approach is to add attention, impact, and depth to research, often by being involved early in the research process to ensure optimal collaboration and alignment between the study’s goals and its public communication strategy. Addendum’s work is characterized by a commitment to accuracy and a refusal to oversimplify, instead finding creative ways to present nuanced findings.

Services Offered by Addendum

Addendum provides a range of services tailored to researchers and institutions looking to amplify their work. While the agency’s primary focus is on communication strategy, its capabilities include:

• Social media campaigns designed to reach broad audiences with research highlights
• Neighborhood activities and community events to engage local stakeholders
• Film and photography production to visually document research processes and outcomes
• Language and theater-based storytelling for creative dissemination of findings
• Critical analysis and viral critique to spark public debate and discussion
• Early-stage communication consulting to integrate public engagement into research design

These services are not just about broadcasting information; they aim to create two-way conversations between researchers and the communities their work affects. Addendum’s methods are particularly effective for projects that require public buy-in or behavioral change, such as health studies, environmental reports, or urban planning initiatives.

Who Addendum Works With

Addendum is best suited for researchers at universities, government agencies, municipalities, and foundations who have produced novel research reports and need to communicate their findings to non-specialist audiences. The agency is a strong fit for organizations that value public engagement over traditional media metrics and are willing to experiment with formats like theater or neighborhood events. Because Addendum can be involved early in the research process, it is also ideal for projects where public input or collaboration is important from the start. While the agency is based in the Netherlands, its methods are applicable to any context where research needs to be made tangible for citizens. For researchers who want their work to have real-world impact beyond academic journals, Addendum offers a thoughtful, creative, and grounded approach to public relations and communications.