ADDICTS public relations

ADDICTS public relations is a Prague-based communications agency founded in 2019 that specializes in public awareness and educational communication within socially beneficial fields—primarily healthcare, education, and responsible business. The agency positions itself as a bridge between complex, often technical information and the general public, with a strong emphasis on media relations, content creation, and strategic consulting. Their service offering spans media engagement, copywriting, translations and localization, event management, press conferences, content design and management, medical video and audio storytelling, health education campaigns, and influencer engagement in the healthcare sector.

Core Services and Specialties

ADDICTS public relations provides a comprehensive suite of services tailored to organizations that need to communicate nuanced or specialized information clearly and effectively. The agency's work is built around three main pillars: media service, content creation, and consulting. In media service, they carefully select relevant media outlets and personalities for each message, aiming to ensure their clients' communications are not lost in the daily flood of press releases. For content creation, ADDICTS public relations produces all materials in-house, from journalistic-level text and copywriting to original photography, graphics, video, and audio, working with a team of verified professionals. Their consulting services offer an unbiased, expert perspective on existing communication projects, helping clients identify areas for improvement.

Industries and Clientele

The agency's focus is squarely on sectors where public understanding has a direct social impact. Healthcare is a primary area of expertise, where ADDICTS public relations handles medical press releases, coordinates interviews with medical professionals, develops content strategies for health education, and advocates for cancer patients. They also work in education and corporate social responsibility, helping organizations communicate their societal contributions. The agency's approach is rooted in long-term experience with communication, creativity, empathy, and daily contact with the media community. They pride themselves on understanding complex information and reformulating it in a way that is accessible to all audiences.

Approach and Philosophy

ADDICTS public relations distinguishes itself through a combination of flexibility, speed, and a deep understanding of journalistic needs. The agency's team is known for being responsive—journalists often reach out to them directly for reliable information. Their method involves not just pushing messages but ensuring relevance: they match each story to the right media and the right influencers, avoiding the "noise" that plagues many PR campaigns. The agency also emphasizes the importance of content personalization and storytelling, whether through written articles, medical video narratives, or audio content. Their work in content management systems and web development further supports their ability to create integrated communication campaigns.

• Media relations and press conferences
• Copywriting and content creation
• Translations and localization
• Event management
• Medical and healthcare communication
• Health education campaigns
• Video and audio storytelling
• Influencer engagement
• Content strategy and planning
• Consulting and strategic advice

Location and Credentials

Based in Prague, Czechia, ADDICTS public relations operates as a local specialist with a national reach. The agency's deep roots in the Czech media landscape are evident in their daily interaction with journalists and their ability to navigate the local market. Since its founding in 2019, the agency has built a reputation for reliability and expertise in public relations & communications services. While they do not claim to be experts in every field, they are transparent about their capabilities and are willing to direct clients to other specialists when needed.

This agency is a strong fit for organizations in healthcare, education, or corporate social responsibility that need to communicate complex or sensitive information to the public. It is particularly well-suited for clients who value media relationships, content quality, and a thoughtful, non-aggressive approach to PR. ADDICTS public relations works best with those who appreciate a consultative partner rather than a high-volume press release machine, and who want their messages to genuinely inform and engage their target audiences.