Adviseerik

Adviseerik was founded on 1 February 2014 by Erik Jansen, who brought extensive experience from previous roles at Rabobank Land van Cuijk & Maasduinen and the communications consultancy Imagro. Based in Cuijk, Netherlands, the agency was established with a clear purpose: to bridge communication gaps between different sectors and help professionals, teams, and organizations communicate more effectively. The name itself reflects a personal, advisory approach — "Adviseerik" being a play on the founder's name and the Dutch word for advice.

Current Focus and Philosophy

Today, Adviseerik operates as a boutique communications and PR firm that specializes in three interconnected areas: cooperation, communication, and coaching. Rather than positioning itself as a large-scale agency, Adviseerik focuses on building meaningful, long-term relationships with clients in Cuijk and across the Netherlands. The agency's work is grounded in the belief that effective communication requires both strategic thinking and practical implementation. Adviseerik emphasizes creating innovative partnerships between entrepreneurs, government bodies, and citizens — a cooperative model that sets it apart from more traditional PR agencies. This approach is particularly relevant in the Netherlands, where public-private collaborations are increasingly important for regional development.

Services and Specialties

Adviseerik offers a range of services tailored to the needs of organizations seeking to improve their communication strategies and internal dynamics. While the agency does not provide a exhaustive service list, based on its stated focus areas and industry keywords, its likely capabilities include:

• Strategic communication advice (marketing communication plans and implementation support)
• Coaching for professionals, teams, and organizations on communication competencies and subject matter expertise
• Initiating and nurturing innovative collaborative partnerships between businesses, government, and citizens
• Public relations and communications services for local and regional clients
• Guidance in developing and executing communication strategies

These services are designed to be flexible and responsive, with Adviseerik often working alongside clients to ensure that strategies are not only developed but also effectively executed. The coaching component is particularly distinctive — it helps individuals and teams build the communication skills needed to implement strategies independently.

Who Benefits from Adviseerik's Approach

Adviseerik is a good fit for small to medium-sized enterprises, government agencies, and nonprofit organizations in the Cuijk region and broader Netherlands that need practical, hands-on communication support. The agency is especially suited for clients looking to foster collaboration between different stakeholders — for example, a local municipality wanting to engage citizens in a new initiative, or a business seeking to strengthen ties with community groups. Because Adviseerik combines strategic advice with coaching and partnership development, it works well for organizations that want to build internal communication capacity rather than relying solely on external support. The agency's focus on the local context of Cuijk and Noord-Brabant means it understands the specific dynamics of regional networks and public-private cooperation. For clients who value a personalized, relationship-driven approach over large-scale campaigns, Adviseerik offers a grounded and effective alternative in the Dutch communications landscape.