af&co.
af&co. is a public relations agency based in San Francisco (founded 2001).
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About af&co.
af&co. is a lifestyle marketing and public relations agency headquartered in San Francisco, United States, with a second office in Los Angeles. Founded in 2001 by Andrew Freeman, the firm has spent over two decades shaping the hospitality and lifestyle sectors. It operates at the intersection of public relations, brand strategy, and consumer engagement, serving clients that range from independent restaurants to boutique hotels and travel brands. The agency has launched more than 500 hospitality concepts and has been recognized by PRSA as Small Agency of the Year, as well as listed among the San Francisco Business Times' Top 50 LGBTQ-Owned Businesses.
Core Services and Industry Focus
af&co. concentrates its expertise on the hospitality, travel, and lifestyle industries. Its service offerings are built around the full lifecycle of a brand—from concept development through ongoing market presence. The agency is particularly known for its work in restaurant and hotel launches, but its capabilities extend to consumer products and B2B communications within the hospitality ecosystem. Key services include:
- Media relations strategy and execution
- Brand positioning and identity design
- Content development and storytelling (including graphic design, website development, and video)
- Social media management and influencer marketing
- Event curation and event management
- Hospitality influencer relations and trend reporting
- Menu development and creative concept development
- Public relations campaign planning and brand awareness campaigns
- Strategic consulting for hotel marketing and sales/marketing integration
- Talent acquisition and training programs for hospitality teams
These services are delivered through integrated teams that combine traditional PR tactics with digital and creative capabilities. The agency's work often involves quality assurance, ensuring that every touchpoint—from a restaurant's interior design to its online presence—aligns with the brand's narrative.
Methodology and Approach
af&co. employs a hands-on, collaborative methodology that begins with deep immersion into a client's vision. The agency's process typically starts with creative concept development and brand positioning, followed by a tailored media relations strategy. This is supported by content development that spans graphic design, website development, and social media management. For hospitality clients, the agency often provides menu development guidance and event curation, leveraging its network of influencers and media contacts. af&co. also produces a hospitality trends report, which informs its strategic recommendations and helps clients anticipate market shifts. The firm invests in digital storytelling and AI-driven insights to enhance campaign measurement and targeting, but its core remains relationship-based—building connections between brands and their audiences through authentic narratives.
Location and Market Presence
af&co. operates from its main office at 101 Townsend Street in San Francisco, California, United States, with a secondary office in Los Angeles. This dual-coast presence allows the agency to serve a nationwide client base while maintaining deep roots in the Bay Area's vibrant hospitality scene. The San Francisco headquarters places the firm at the center of a market known for its innovative dining, tech-driven consumer behavior, and diverse cultural influences. From this base, af&co. has launched hundreds of restaurants and hotels, significantly shaping the local landscape. The agency's Los Angeles office extends its reach into Southern California's entertainment and lifestyle sectors, while its client roster includes brands across the United States. For businesses seeking a partner with proven expertise in hospitality and lifestyle PR, af&co. is well-suited to guide brand launches, repositionings, and ongoing communications. The agency is particularly effective for independent restaurants, boutique hotels, travel destinations, and consumer product companies that value storytelling and strategic media relations. Its long tenure and industry recognition make it a reliable choice for brands looking to build awareness and credibility in competitive markets.
Key facts
- Team size: 11-50 employees
- Headquarters: 101 Townsend Street, San Francisco, California, United States, 94107
- Address: 101 Townsend Street , San Francisco California United States 94107
- Annual revenue: 98300000
- SIC codes: 8742
Keywords & focus
Topics and areas af&co. works with.
- graphic design
- event management
- recruiting
- salesmarketing
- product develop
- social media management
- public relations
- creativeconcept development
- public relations & communications services
- hospitality influencer relations
- hospitality
- hospitality event curation
- brand positioning
- menu development
- hotel marketing
- content creation
- website development
- media relations strategy
- content development
- quality assurance
- hospitality trends report
- b2b
- training programs
- hospitality industry
- public relations campaigns
- brand awareness campaigns
- talent acquisition
- brand identity design
- influencer marketing
- brand development
- +44 more
Technologies
Amazon CloudFront, Route 53, Gmail, Google Apps, Amazon AWS, Media Temple DNS, Amazon SES, Slack, Facebook Login (Connect), Facebook Custom Audiences, WordPress.org, Nginx, GoToWebinar, Bootstrap Framework, Facebook Widget, Google Tag Manager, Mobile Friendly, Remote
Industries served by af&co.
af&co. works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in San Francisco
If you are looking for alternatives or more options in San Francisco, here are other public relations agencies in the same city you can compare.
Frequently asked questions about af&co.
Common questions and answers about af&co., their services, location, and how to work with them.
- Where is af&co. located?
- af&co. is headquartered in San Francisco.
- What services does af&co. offer?
- af&co. offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does af&co. serve?
- af&co. serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is af&co. a verified PR agency?
- af&co. is listed on Online PR. Verification status is shown on their profile.
- How can I contact af&co.?
- You can visit their website at http://www.afandco.com
- How many reviews does af&co. have?
- af&co. has 0 client reviews with an average rating of 0.0 out of 5.
- When was af&co. founded?
- af&co. was founded in 2001.
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