AFROSAYA

AFROSAYA was founded in 2010 in Coroico, Bolivia, as a direct response to the underrepresentation of Afro-descendant voices in Latin American media. Rooted in the town of Coroico in the La Paz Department, the agency emerged from a clear need: to create a dedicated space for the stories, struggles, and cultural expressions of Black communities in the Americas. The founder, Alejandro Gutierrez, brought firsthand experience working with Afro-descendant communities across the region, shaping AFROSAYA into a bilingual platform that bridges English and Spanish-speaking audiences. What began as a focused media outlet has evolved into a public relations and communications agency that serves the specific needs of advocacy, cultural identity, and social justice movements.

Current Focus and Core Mission

Today, AFROSAYA operates as a specialized communications agency based in Coroico, Bolivia, with a clear mission: to amplify the voices of African descendants through strategic media and public relations. The agency’s work is deeply intertwined with the Pan-Africanist intellectual movement, which seeks to strengthen solidarity among people of African descent across the Caribbean, Latin America, and the United States. AFROSAYA’s approach is not about generic PR—it is about tackling systemic issues that continue to affect Black communities in the Americas, including access to quality education, healthcare, and justice. By producing podcast shows, published journals, and digital content, the agency provides a platform for interviews, guest speakers, and personal narratives that might otherwise go unheard. This focus on identity, culture, and human rights makes AFROSAYA a distinct player in the communications landscape, particularly for organizations and individuals working within the Afro-descendant diaspora.

Services and Specialties

AFROSAYA’s services are built around its core competencies in online media, advocacy, and cultural storytelling. While the agency does not offer a traditional, broad suite of PR services, its expertise lies in niche areas that are highly relevant for clients focused on social justice and identity. Below are the likely services and specialties based on the agency’s established work and keywords:

• Podcast production and management (bilingual: English and Spanish)
• Content creation for online media, including blogging and journal publishing
• Public relations and communications strategy for Afro-descendant and human rights organizations
• Media relations and advocacy campaigns focused on social justice and cultural identity
• Interview and guest speaker coordination for digital platforms
• Digital storytelling and narrative development for underrepresented communities

These services are delivered with a deep understanding of the cultural and political context of the Afro-descendant experience in Latin America and beyond. AFROSAYA’s bilingual capacity—producing content in both English and Spanish—allows it to reach a broader, more diverse audience, which is a key advantage for clients aiming to connect with the global African diaspora.

Who Benefits from AFROSAYA’s Work

AFROSAYA is best suited for non-profit organizations, advocacy groups, cultural institutions, and individual activists who are working on issues related to Afro-descendant identity, human rights, and social justice. Clients who need a communications partner that understands the nuances of Pan-Africanism, the specific challenges of Black communities in the Americas, and the importance of bilingual outreach will find AFROSAYA particularly valuable. The agency’s long-standing presence in Coroico, Bolivia, also gives it a unique perspective on rural and community-based advocacy, making it a good fit for grassroots initiatives that require authentic, culturally competent media support. Whether through a podcast series, a blog campaign, or a targeted PR push, AFROSAYA helps its clients tell their stories in a way that resonates with both local and international audiences committed to equity and representation.