Against All Currents

Against All Currents was founded in 2025 in London, United Kingdom, entering the city’s highly competitive public relations market at a time when earned media strategies are more vital—and more difficult to execute—than ever. Based in the capital, the agency serves both consumer and corporate clients, drawing on deep experience in navigating a fragmented and fast-changing media landscape. London remains a global hub for PR innovation, and Against All Currents positions itself as a nimble, strategic partner for organisations that need to cut through the noise.

What Against All Currents Does

Against All Currents specialises in earned communications—securing coverage and attention through third-party validation rather than paid placement. The agency focuses on helping clients seize opportunities, gain ground in crowded markets, and manage the complexities of modern media. Their approach is grounded in a deep understanding of how newsrooms, influencers, and audiences interact, allowing them to craft narratives that resonate across channels. While the agency is new, its founders bring seasoned expertise in corporate reputation, consumer storytelling, and crisis management to every engagement.

Services and Specialties

Based on its focus on earned communications for consumer and corporate clients, Against All Currents likely offers a range of services designed to build visibility and trust. These may include:

• Media relations and press office support
• Corporate communications and thought leadership
• Consumer brand storytelling and product launches
• Crisis and issues management
• Influencer and digital engagement strategies
• Reputation management and narrative development
• Content creation and editorial placement

These capabilities align with the agency’s stated mission to help clients navigate an increasingly complex media environment, where earned coverage requires precision, creativity, and adaptability.

Who They Serve and Expertise

Against All Currents serves a mix of consumer and corporate clients, from established brands to emerging companies seeking to build their profile in the United Kingdom and beyond. The agency’s London base gives it proximity to key media outlets, financial hubs, and cultural influencers, making it well-suited for clients that need a centralised communications partner. Its expertise lies in identifying opportunities where others see obstacles—turning media complexity into a strategic advantage. The agency’s small size allows for close collaboration with clients, ensuring that each campaign is tailored to specific goals rather than relying on templated approaches.

Against All Currents is a strong fit for organisations that value earned media as a core part of their communications strategy. Consumer brands looking for authentic storytelling, corporate clients needing to shape their narrative in a crowded market, and companies facing reputation challenges will find the agency’s focus on earned communications particularly relevant. With its roots in London, United Kingdom, the agency offers a local perspective with global ambitions, making it a practical choice for businesses that want a dedicated partner in one of the world’s most demanding media markets.