Against the Current Consulting

Based on Bainbridge Island, Washington, in the United States, Against the Current Consulting operates at the intersection of public relations, communications, and social justice. Bainbridge Island, a short ferry ride from Seattle, is home to a growing community of purpose-driven professionals, but this agency’s influence extends far beyond the Pacific Northwest. Founded in 2013, Against the Current Consulting has built a reputation for communications work that is grounded in Indigenous values and centered on community power—not corporate spin.

What They Do: Communications Rooted in Indigenous Values

Against the Current Consulting describes its approach as one of deep partnership with Indigenous and communities of color. Rather than treating public relations as a transactional service, the firm operates from a framework of five core values: Relationship, Responsibility, Reciprocity, Redistribution, and Restoration. These principles guide every campaign, message, and strategy. The agency does not simply amplify a client’s voice—it works collaboratively to redefine narratives and shift influence toward community-defined solutions. This is not traditional PR; it is a practice of communications that challenges the status quo and advances systemic change.

Who They Serve: Indigenous and Communities of Color

The agency’s client base is specific and intentional. Against the Current Consulting partners with Indigenous nations, tribal organizations, and communities of color who are working to build collective power. This includes nonprofits, grassroots movements, advocacy groups, and cultural institutions that need communications support aligned with their values. The firm’s work often involves messaging around sovereignty, environmental justice, land rights, cultural preservation, and equity. Because the agency is Indigenous-led, it brings lived experience and cultural competency that mainstream PR firms typically lack. This makes Against the Current Consulting a trusted partner for clients who require more than just media placement—they need a communications ally that understands the historical and political context of their work.

Services and Expertise

While the agency does not provide a detailed service list, its focus on public relations and communications suggests a range of capabilities typical of a strategic communications firm, but delivered through a values-driven lens. Likely services include:

• Strategic communications planning and messaging for Indigenous and community-based organizations
• Media relations and press outreach tailored to social justice and environmental issues
• Narrative change and storytelling that centers community voices
• Campaign development for advocacy, policy change, and grassroots mobilization
• Crisis communications and reputation management for mission-driven clients
• Digital content creation and social media strategy aligned with cultural values
• Training and capacity building for community leaders in media and communications

These services are delivered with an understanding that communication is not neutral—it can either reinforce existing power structures or help dismantle them. Against the Current Consulting chooses the latter.

Who Against the Current Consulting Is a Good Fit For

This agency is best suited for Indigenous-led organizations, tribal governments, and community groups of color that need communications support grounded in cultural values and a commitment to justice. It is also a strong choice for foundations, coalitions, and nonprofits working on issues like climate justice, land back, voting rights, and health equity—especially those who want to move beyond performative allyship and into genuine partnership. Against the Current Consulting is not for every client; it is for those who are ready to challenge the status quo and build the future their communities demand. Based in Bainbridge Island, United States, the agency serves clients across the country, bringing a unique blend of strategic communications expertise and Indigenous wisdom to every project.