Agathe Ferrand Maeda

Agathe Ferrand Maeda is a freelance public relations and communications specialist based in Tokyo, Japan, who focuses on the contemporary art world. Since founding her practice in 2018, she has worked with museums, art galleries, and related institutions to manage their press, coordination, and digital communications. Her services are designed for clients who need targeted, hands-on support rather than a full-service agency.

Services and Specialties

Agathe Ferrand Maeda offers a flexible range of services tailored to the needs of art organizations. Her core offerings include press relations, exhibition coordination, and digital communication. She also handles social media advertising and content creation, helping galleries and museums engage with audiences online. Below is a list of likely services based on her stated expertise and industry keywords:

• Press and media relations for exhibitions and events
• Social media management and ad campaigns (Instagram, Facebook, etc.)
• Digital communication strategy and content creation
• Exhibition coordination and logistics support
• Writing and editing press releases, newsletters, and promotional materials
• Event planning and public programming assistance

These services are offered on a freelance basis, meaning clients can engage Agathe Ferrand Maeda for specific projects or ongoing support without committing to a retainer. This flexibility is particularly valuable for smaller galleries or temporary exhibitions that need professional communication help but lack the budget for a full-time team.

Who She Helps

Agathe Ferrand Maeda primarily works with contemporary art galleries, museums, and cultural institutions. Her clients are often based in Tokyo or elsewhere in Japan, though her work may also extend to international art fairs or cross-border projects. She is well-suited for organizations that need a dedicated communicator who understands the nuances of the art world—such as the importance of media coverage for a new exhibition, or the need to build an online following for a niche gallery. Her background in contemporary art allows her to speak the language of curators, artists, and collectors, making her an effective bridge between the institution and its audience.

Approach and Philosophy

Agathe Ferrand Maeda takes a hands-on, project-based approach to her work. Rather than offering broad, one-size-fits-all campaigns, she customizes her services to each client’s specific goals. For example, a museum launching a new exhibition might hire her to manage press outreach and coordinate the opening event, while an art gallery looking to grow its social media presence might ask her to run targeted ad campaigns. Her freelance model means she can adapt quickly to changing needs, whether that involves writing a press release, updating a website’s news section, or planning a series of public talks. She also emphasizes digital communication, recognizing that social media and online content are critical for reaching younger audiences and international visitors.

Location and Credentials

Based in Tokyo, Japan, Agathe Ferrand Maeda is ideally positioned to serve clients in one of Asia’s most vibrant art scenes. Tokyo is home to numerous contemporary art galleries, museums, and cultural institutions, from the Mori Art Museum to smaller independent spaces in neighborhoods like Roppongi and Ginza. Her local knowledge helps her navigate the Japanese media landscape and connect clients with relevant journalists and influencers. While she has been operating since 2018, her work remains focused on the intersection of public relations and contemporary art, a niche that requires both creative and organizational skills.

For galleries, museums, or cultural organizations in Japan that need targeted PR and communications support, Agathe Ferrand Maeda offers a practical, freelance solution. Her services are a good fit for clients who value direct, personal attention and prefer to work with a specialist rather than a large agency. Whether you are planning a new exhibition, launching a social media campaign, or simply need help managing press inquiries, her experience in contemporary art communication provides a solid foundation. If your organization is in Tokyo or elsewhere in Japan and requires flexible, expert support in public relations and digital communication, Agathe Ferrand Maeda is worth considering.