Agence Dame

Agence Dame is a boutique communications agency based in Bordeaux, France, that takes a distinctive approach to public relations by using interior design and decoration as a strategic communication tool. Founded in 2023, the agency focuses on helping businesses—particularly those in hospitality, retail, and commercial real estate—tell their story through the physical spaces they occupy. Rather than relying solely on traditional PR tactics like media outreach or social media campaigns, Agence Dame leverages the aesthetic and historical character of a building to enhance brand identity and drive business growth.

Services and Specialties

Agence Dame bridges the gap between public relations and interior architecture. While the agency offers what could be described as a specialized form of communications consulting, its core service revolves around transforming a building's interior into a narrative tool. The agency's work typically includes:

• Historical research and archival investigation to uncover a building's unique story
• Concept development for interior atmospheres and scenography
• Design and installation of custom furniture and decorative elements
• Staff training to ensure the space's narrative is consistently communicated to guests or clients
• Full project management from renovation to final installation

By treating decoration as a form of communication, Agence Dame helps clients create immersive brand experiences that resonate with visitors, customers, or tenants. This approach is particularly effective for hotels, restaurants, boutiques, and co-working spaces where the physical environment plays a central role in shaping perception.

Who They Help

Agence Dame primarily works with businesses that own or operate physical locations with a distinct history or architectural character. The agency is a good fit for boutique hoteliers, independent restaurateurs, retail store owners, and property developers who want to differentiate their spaces through storytelling. Because the agency focuses on linking a building's past to its present function, clients are typically those who value authenticity, craftsmanship, and attention to detail. Agence Dame's method is especially suited to heritage buildings, historic townhouses, or commercial spaces in older districts of Bordeaux and other French cities.

Their Approach

Agence Dame follows a structured three-step methodology that sets it apart from conventional PR or design agencies. First, the team investigates the history of the building by searching archives and identifying a "fil rouge"—a unifying theme that ties the space's past to its future purpose. Second, they create an atmosphere or scenography that respects the building's heritage while adapting it to contemporary lifestyles and uses. Finally, they manage the full installation process, from renovation and furniture placement to training staff on how to deliver a consistent, story-driven guest experience. This end-to-end service ensures that every detail—from lighting to textiles to the way staff interact with visitors—reinforces the brand narrative.

Based in Bordeaux at 9 Rue Dauzats, in the Nouvelle-Aquitaine region of southwestern France, Agence Dame is well positioned to serve clients across the country. Bordeaux itself is a city known for its historic architecture, thriving wine tourism, and growing creative industries, making it a natural home for an agency that specializes in blending history with modern communication. Since its founding in 2023, Agence Dame has carved out a niche that combines interior design, brand strategy, and public relations into a single, cohesive offering.

Agence Dame is a good fit for business owners who recognize that their physical space is one of their most powerful communication tools. If you run a hotel, restaurant, or retail store with a story to tell—and you want that story to be felt by every visitor—this Bordeaux-based agency offers a thoughtful, research-driven alternative to traditional PR or design firms. The agency's focus on authenticity and detail makes it particularly well suited for independent operators who value character over corporate uniformity.