Agência Experimental de Comunicação - UFAM

Agência Experimental de Comunicação - UFAM, commonly known as Agexcom, is a student-run communications agency based in Manaus, Brazil. Founded in 2012 and operating under the Public Relations program at the Federal University of Amazonas (UFAM), the agency offers a range of services at no cost to clients, functioning as a practical learning environment. Its offerings include strategic communication planning, event organization, graphic design, audiovisual production, digital marketing, social media management, and public relations consulting. The agency also provides journalism services, campaign development, and communication consultancy, all delivered with a consultative and strategic approach. As an experimental agency, Agexcom focuses on applying academic knowledge to real-world challenges, making it a unique resource for organizations in the Amazonas region.

Services and Specialties

Agexcom delivers a broad spectrum of communication services tailored to meet the needs of diverse clients. The agency's core capabilities are rooted in the integration of three academic fields: Public Relations, Journalism, and Design. Common services include:

• Strategic communication planning and consulting
• Event organization and management
• Graphic design and visual identity creation
• Audiovisual production (videos, podcasts, and multimedia content)
• Digital marketing and social media management
• Campaign development for awareness, promotion, or advocacy
• Press office and media relations support
• Communication techniques training and workshops

These services are provided free of charge, reflecting the agency's educational mission. The team leverages current industry tools and trends, ensuring that clients receive up-to-date solutions while students gain hands-on experience.

Who They Help

Agência Experimental de Comunicação - UFAM serves a wide range of clients, including nonprofit organizations, small businesses, government entities, and community groups in Manaus and across the state of Amazonas. The agency prioritizes projects that align with its educational goals, often working with clients that lack the resources for professional communication support. Typical engagements involve developing communication plans for social campaigns, designing promotional materials for local events, managing social media for cultural initiatives, or producing audiovisual content for educational programs. By focusing on real demands, Agexcom helps clients enhance their visibility and engagement while providing students with meaningful professional exposure.

Approach and Methodology

The agency operates as a laboratory where students from Public Relations, Journalism, and Design collaborate under faculty supervision. Its approach is consultative and strategic: each project begins with research and planning, followed by creative development, production, and evaluation. Agexcom emphasizes a participatory methodology, fostering synergy between academic disciplines to deliver cohesive solutions. The team treats every client as a real-world case, applying theoretical knowledge to practical challenges. This structure allows the agency to act as an incubator for ideas, encouraging innovation while maintaining professional standards. Services are delivered in a phased manner, with students rotating through roles that mimic agency workflows, from account management to media production.

Location and Credentials

Based in Manaus, the capital of Amazonas state in northern Brazil, Agência Experimental de Comunicação - UFAM is physically located at Avenida Roberto Vieira, in the university district. Its affiliation with UFAM, one of the region's leading public universities, provides a strong academic foundation. The agency has been operational since 2012, building a track record of serving local communities and organizations. As an experimental agency, it is not a commercial entity but rather an educational project, meaning all services are offered without cost. This model makes it an accessible option for organizations in Brazil that require professional communication support but have limited budgets. Agexcom is particularly well-suited for nonprofits, small businesses, and community projects in the Amazon region seeking strategic communication assistance. Its student-driven workforce brings fresh perspectives and enthusiasm, while faculty oversight ensures quality and consistency. For clients looking to test new ideas or launch initiatives with minimal financial risk, the agency offers a practical and supportive partnership.