AGENCIA OCOTE

Founded in 2017, AGENCIA OCOTE emerged from the conviction that communication can be a tool for social change. Based in Tecpan Guatemala, Guatemala, the agency was created by an interdisciplinary team with backgrounds in journalism, social research, and human rights advocacy. Their founding motivation was to offer communication services that are not only effective but also ethically grounded—a response to the growing need for responsible storytelling in a country where independent media often faces challenges. The agency operates as the sister company of the digital media outlet Ocote, meaning that a portion of its profits directly supports independent journalism and democratic processes in Guatemala.

Core Focus and Approach

AGENCIA OCOTE specializes in public relations and communications with a strong emphasis on social responsibility. Their work is guided by a commitment to human rights, gender equality, and audience accountability. The team applies a transmedia approach, exploring multiple platforms and languages to create integrated campaigns that resonate with diverse audiences. They are signatories of the United Nations Code of Conduct for Service Providers and maintain their own ethical business code, as well as a protocol for preventing violence and harassment. This framework ensures that every project—whether a podcast series, a photography campaign, or a social media strategy—is developed with sensitivity and critical thinking.

Services and Specialties

AGENCIA OCOTE offers a comprehensive range of communication services tailored to nonprofits, small and medium enterprises, and social organizations. Their capabilities span from editorial production to digital content management, all delivered with a focus on transparency and impact. Key services include:

• Social research and media management consulting
• Fact-checking and editorial production
• Podcast production and audiovisual content creation
• Journalistic writing and photography
• Social media content management and strategy
• Training and capacity building in communication

The agency’s team combines analytical rigor with creative dynamism, allowing them to imagine and implement innovative solutions. Their production spans from investigative reports to branded content, always aligning with the values of feminism, human rights, and democratic participation. By integrating fact-checking and editorial production, they help clients maintain credibility in an era of misinformation.

Who Benefits from Their Work

AGENCIA OCOTE is a strong fit for organizations that value ethical communication and social impact. Nonprofits working on human rights, gender equality, or environmental issues will find their approach particularly aligned with their missions. Small and medium enterprises seeking to build authentic connections with their audiences can also benefit from the agency’s transmedia strategies. Additionally, media outlets and advocacy groups looking for reliable content production—from podcasting to photography—will appreciate the agency’s journalistic rigor and creative flexibility. By choosing AGENCIA OCOTE, clients not only receive professional communication services but also contribute to the sustainability of independent journalism in Guatemala, making them a partner with purpose.