Agent of Change Group

Agent of Change Group is a New York-based public relations and communications agency that specializes in the fast-moving worlds of blockchain, crypto, and tech startups. Founded by industry veteran Marcy Simon, the firm operates from its headquarters at 712 5th Avenue in New York, United States, bringing over two decades of experience in technology and consumer lifestyle sectors to its client partnerships.

Deep Expertise in Emerging Technology

What sets Agent of Change Group apart is its focused understanding of the ever-evolving media landscape, particularly within the blockchain and crypto sectors. The agency has developed a reputation for helping innovative startups navigate the complex intersection of technology, regulation, and public perception. Agent of Change Group combines this technical fluency with a proven track record in consumer lifestyle PR, allowing them to translate complex tech narratives into compelling stories for mainstream audiences. This dual capability makes them particularly effective for companies that need to communicate both technical innovation and real-world consumer benefits.

Strategic Communications for Growth-Stage Companies

The team at Agent of Change Group applies its media expertise to support companies at various stages of growth, from early-stage startups to established influential organizations. They understand that in the blockchain and crypto space, trust and credibility are paramount, and their communications strategies are designed to build both. The agency's approach is grounded in the reality that the media landscape is constantly shifting, requiring agile and informed counsel. Agent of Change Group works to secure meaningful media coverage, manage brand reputation, and position clients as thought leaders within their respective industries.

Core Services and Capabilities

While Agent of Change Group tailors its offerings to each client's unique needs, their core capabilities typically include:

• Strategic media relations and press outreach to top-tier business, tech, and crypto publications
• Thought leadership positioning and executive visibility programs
• Crisis communications and reputation management
• Content development including press releases, bylines, and white papers
• Product launch and announcement campaigns
• Blockchain and crypto-specific communications strategy
• Startup growth narrative development and storytelling

Agent of Change Group is an ideal partner for technology startups, blockchain companies, and crypto projects that need sophisticated communications support to cut through the noise. Their experience with both innovative startups and world's most influential companies means they understand the full spectrum of challenges from building initial awareness to scaling a global brand. For any organization looking for a New York-based agency with deep sector knowledge and a practical, results-driven approach, Agent of Change Group offers a compelling combination of experience and focus.