All Points Public Relations

Based in Deerfield, United States, All Points Public Relations operates from the Chicago suburb of Deerfield, Illinois, a location that places the agency at the crossroads of Midwestern business sensibility and access to a major media market. Founded in 2011 by Lauren and Jamie Izaks, the agency has grown from a boutique operation into an integrated public relations firm with over 45 employees, serving clients from its headquarters at 707 Lake Cook Rd. The Deerfield base allows All Points Public Relations to draw from a deep talent pool while maintaining a lower overhead than downtown Chicago agencies, a practical advantage that benefits both the firm and its clients.

Core Services and Integrated Approach

All Points Public Relations positions itself as an integrated agency, meaning its work spans traditional PR, digital marketing, and franchise-specific support. The agency’s philosophy, "Think Big, Act Big, Present Big," reflects a focus on helping franchise brands achieve visibility and credibility in competitive markets. While the firm is best known for its franchise marketing expertise, its service offerings are broad and include media relations, social media management, content marketing, and digital advertising. The agency also provides specialized services such as crisis communications, media training, and grand opening support, which are critical for franchise systems expanding into new territories.

The agency’s approach often combines national publicity with grassroots PR efforts, recognizing that franchise success depends on both brand-level awareness and local market activation. For clients, this means All Points Public Relations creates campaigns that support franchisee recruitment, consumer traffic, and overall brand positioning. The firm’s experience spans B2B and B2C communications, with a particular strength in translating complex franchise value propositions into compelling narratives for different audiences.

Client Focus and Industry Expertise

All Points Public Relations serves over 70 clients, ranging from startup franchise concepts to established national brands. The agency’s client list includes companies in the food and beverage, home services, fitness, and retail sectors, among others. While the agency focuses primarily on North American audiences, it has also supported international expansion into regions such as South America, Europe, Australia, the Middle East, and Asia, demonstrating a capability to adapt messaging for global markets. The firm has been a member of the International Franchise Association since 2012, underscoring its deep ties to the franchise community.

Notably, All Points Public Relations emphasizes franchise growth as a core competency. This includes franchise sales support, development publicity, and local market activation. The agency’s work often involves creating content that speaks to both prospective franchisees and end consumers, requiring a nuanced understanding of two distinct audiences. The firm’s award-winning results, recognized by PR News and Entrepreneur magazine, highlight its ability to drive measurable outcomes for clients.

Key Service Areas

• Media relations and national publicity
• Franchise marketing and development publicity
• Social media strategy and management
• Content marketing and brand positioning
• Crisis communications and media training
• Grand opening support and grassroots PR
• Digital advertising and social media marketing
• Graphic design and content development
• Franchise sales support and consulting

Who All Points Public Relations Is Best Suited For

All Points Public Relations is a strong fit for franchise brands at any stage of growth, from emerging concepts seeking initial visibility to established systems looking to expand into new markets. The agency’s integrated model works well for clients that want a single partner for PR, digital marketing, and franchise communications rather than managing multiple vendors. Companies that value a data-informed, results-oriented approach—backed by a track record of awards and industry recognition—will find All Points Public Relations to be a practical choice. The agency is also suitable for brands that require support with both consumer-facing campaigns and franchisee recruitment, as the firm’s expertise bridges these two critical areas. For organizations based in the United States, particularly those in the Midwest or with national ambitions, the Deerfield-based agency offers a blend of local accessibility and broad strategic capability.