All Walks Beyond the Catwalk

All Walks Beyond the Catwalk is a London-based public relations and communications initiative that focuses on reshaping the fashion industry's approach to diversity, inclusion, and body positivity. Founded in 2009 by Debra Bourne, Caryn Franklin, and Erin O'Connor, the agency serves fashion brands, designers, retailers, and consumer product companies that are committed to representing a wider range of beauty standards. All Walks Beyond the Catwalk works primarily with businesses in the consumer products and retail sectors, particularly those involved in size-inclusive clothing, gender-neutral fashion, sustainable fashion, and ethical fashion. The agency also supports startups and established brands looking to align their messaging with modern values of diversity and cultural exchange in fashion.

How All Walks Beyond the Catwalk Helps Brands

All Walks Beyond the Catwalk operates as both a PR agency and a cultural advocate, helping fashion brands integrate inclusivity into their core communications strategies. The agency is best known for its pioneering work during London Fashion Week, where it organized the first ready-to-wear fashion project celebrating diversity. This project featured models ranging in age from 17 to 65 and sizes from 8 to 16, including professional models of various shapes, ages, and ethnicities. The agency's efforts generated significant media attention, with an estimated 33 million opportunities to view coverage from a single event. All Walks Beyond the Catwalk helps brands navigate the complexities of body positivity and diversity in fashion by providing strategic communications counsel, media relations, and event planning. The agency also facilitates connections between designers and a broader range of models, as demonstrated by its introduction of designer Mark Fast to plus-size model Hayley Morley, which led to a media storm and reshaped perceptions of size inclusion in high fashion.

Services Offered by All Walks Beyond the Catwalk

While the agency's core focus is on public relations and communications, its services are tailored to the specific needs of fashion and consumer brands. Based on its industry expertise and keywords, All Walks Beyond the Catwalk likely offers the following:

• Media relations and press outreach focused on diversity and inclusion in fashion
• Event planning and coordination for runway shows, parties, and cultural fashion events
• Strategic communications consulting for brands embracing body positivity and size-inclusive fashion
• Designer spotlights and talent management for emerging and established fashion creators
• Content creation and storytelling around ethical fashion, sustainable fashion, and cultural exchange
• Social media strategy and influencer relations within the fashion community
• Trend updates and style guides that reflect diverse body types and gender-neutral aesthetics
• Crisis communications for brands navigating public discourse on diversity and representation

Based in London, United Kingdom

All Walks Beyond the Catwalk is headquartered in London, United Kingdom, at Fitzroy Square in the W1T postal district. This central London location places the agency at the heart of the UK's fashion and media industries, allowing it to maintain close relationships with key players in the fashion ecosystem. London's status as a global fashion capital provides the agency with access to major fashion weeks, media outlets, and cultural institutions such as Somerset House, where it has hosted events. The agency's work is deeply rooted in the London fashion scene, but its influence extends internationally through its advocacy for diversity and inclusion in fashion. Brands based in or targeting the UK and European markets will find All Walks Beyond the Catwalk particularly well-positioned to help them navigate the evolving landscape of fashion communications.

All Walks Beyond the Catwalk is a strong fit for fashion brands, retailers, and consumer product companies that are committed to authentic diversity, body positivity, and ethical practices. The agency is especially suitable for designers and brands looking to challenge traditional beauty standards and reach a broader, more inclusive audience. Whether a startup launching a size-inclusive clothing line or an established brand seeking to refresh its messaging around gender-neutral fashion, All Walks Beyond the Catwalk offers specialized expertise that combines PR strategy with genuine advocacy. The agency's track record of generating significant media coverage and sparking cultural conversations makes it a valuable partner for any organization aiming to lead in the growing movement toward inclusivity in fashion.