ALMA | L'Altra Agenzia

Founded in 2021, ALMA | L'Altra Agenzia emerged from a desire to offer a more thoughtful, research-driven approach to marketing and communications. Based in Chiavari, a historic town in the Liguria region of Italy, the agency was built around the idea that effective communication requires a blend of creative storytelling and behavioral science. Its founders recognized that many agencies either focus heavily on design or purely on digital tactics, but few integrate disciplines like neuromarketing and branding in a cohesive strategy. Since its launch, ALMA | L'Altra Agenzia has steadily developed a reputation for helping businesses—particularly in the food sector—craft compelling narratives that resonate with audiences on both an emotional and rational level.

A Focus on Food Marketing and Neuromarketing

One of the defining characteristics of ALMA | L'Altra Agenzia is its specialized focus on food marketing. Given its location in the heart of Liguria, a region renowned for its culinary traditions, the agency naturally gravitates toward clients in the food and beverage industry. However, its approach goes beyond simple promotional tactics. The team integrates neuromarketing principles—studying how consumers’ brains respond to visual cues, language, and sensory triggers—to design campaigns that feel intuitive and memorable. This is paired with a strong emphasis on storytelling, where brand narratives are built not just around products but around the values, heritage, and experiences that define a company. For businesses looking to differentiate themselves in a crowded market, this combination of science and narrative offers a practical, results-oriented framework.

Comprehensive Communication and Digital Services

ALMA | L'Altra Agenzia provides a full suite of services spanning both online and offline channels. Their core offerings include communication and brand strategy, brand design and identity, social media management, content marketing, advertising, SEO and SEM, email marketing, photography, business image consulting, art direction, and graphic and web design. The agency’s team of experienced professionals works collaboratively to ensure that each element of a client’s presence—from a logo to a social media campaign to a website—is aligned with a single, coherent strategy. This integrated approach helps businesses maintain consistency across touchpoints, which is particularly valuable for small to medium-sized enterprises that may lack in-house marketing departments. While the agency is based in Chiavari, its services are delivered remotely to clients throughout Italy, making it accessible to brands beyond the Ligurian coast.

• Communication & Brand Strategy
• Brand Design & Identity
• Social Media Management & Marketing
• Content Marketing & Storytelling
• Advertising (Online & Offline)
• SEO & SEM
• Email Marketing
• Professional Photography & Business Image
• Art Direction
• Graphic & Web Design

Who Benefits from Working with ALMA | L'Altra Agenzia

ALMA | L'Altra Agenzia is best suited for businesses that value strategic depth over quick, transactional campaigns. The agency’s focus on neuromarketing and storytelling makes it a strong partner for food and beverage brands, artisan producers, and hospitality businesses that want to communicate authenticity and quality. However, its services are also relevant for any company—whether in retail, services, or B2B—that needs a cohesive brand identity and a thoughtful digital presence. Startups and growing enterprises will appreciate the agency’s ability to handle everything from logo design to SEO, while more established brands can benefit from its expertise in repositioning or refining their messaging. Because the team operates with a collaborative, consultative style, clients can expect to be actively involved in the strategy process rather than simply receiving a finished product. For those seeking a partner that combines scientific insight with creative execution in the vibrant context of Chiavari, Italy, ALMA | L'Altra Agenzia offers a grounded, effective option.