Alternate Current
Alternate Current is a public relations agency based in London.
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About Alternate Current
Alternate Current is a London-based public relations and communications agency that specialises exclusively in the film and entertainment industry. Formerly known as Witchfinder, the agency has rebranded to reflect a modern, electrifying approach to film publicity and promotion. Based in the United Kingdom, Alternate Current focuses on creating tailored campaigns for motion picture releases, film festivals, and home entertainment distribution, bridging the gap between traditional theatrical publicity and contemporary digital marketing strategies.
Deep Expertise in Film Publicity and Festival Marketing
Alternate Current’s core strength lies in its focused expertise on the film sector. The agency offers a comprehensive suite of services designed to support films at every stage of their lifecycle—from festival debuts to theatrical releases and home entertainment launches. Their work in film festival marketing is particularly notable, as they craft campaigns that help independent and studio-backed titles stand out at major festivals. By leveraging relationships with media, critics, and industry influencers, Alternate Current ensures that films generate buzz and secure coverage that translates into distribution deals and audience interest. The agency’s experience in film festival publicity services enables them to navigate the unique challenges of festival circuits, whether it’s managing press screenings, coordinating talent interviews, or developing targeted promotional materials.
Comprehensive Publicity and Distribution Support
Beyond festivals, Alternate Current provides end-to-end film publicity campaigns that cover theatrical releases, film distribution marketing, and home entertainment publicity. Their approach integrates traditional media relations with modern social media strategies to reach diverse audiences. The agency understands that each film requires a distinct narrative, and they tailor their messaging accordingly—whether it’s a high-profile blockbuster or a niche independent feature. Alternate Current’s services also extend to B2B communications within the media and entertainment industry, helping production companies, distributors, and sales agents communicate effectively with trade partners. This dual focus on consumer-facing and trade publicity makes them a versatile partner for film marketing campaigns.
Core Services Offered by Alternate Current
- Film publicity campaigns for theatrical releases
- Film festival marketing and promotion campaigns
- Home entertainment publicity and distribution marketing
- Social media strategy and content creation for film releases
- Media relations, press kit development, and talent coordination
- B2B communications for film distributors and sales agents
- Film release promotion and audience engagement campaigns
Who Alternate Current Works Best For
Alternate Current is an ideal partner for film distributors, production companies, sales agents, and festival organisers seeking a dedicated PR agency with deep sector knowledge. Their London base makes them well-positioned to serve clients in the United Kingdom’s vibrant film industry, while their experience with international festivals means they can handle cross-border campaigns. The agency is particularly suited for independent films, documentary releases, and genre titles that require creative, targeted publicity strategies. With a track record of delivering results through both traditional and digital channels, Alternate Current offers a specialised, hands-on approach that larger generalist agencies often cannot match.
Key facts
- Team size: 1-10 employees
- Headquarters: London, United Kingdom
- Address: London United Kingdom
- SIC codes: 8999
Keywords & focus
Topics and areas Alternate Current works with.
- public relations & communications services
- motion picture and video distribution
- film publicity services
- film festival marketing campaigns
- film promotion services
- film marketing
- home entertainment publicity
- film marketing services
- film publicity campaigns
- film festival promotion services
- film distribution
- b2b
- theatrical publicity
- film festival pr
- public relations and communications
- film festival publicity services
- film distribution marketing
- film marketing campaigns
- film festival promotion
- film release promotion
- film publicity
- media and entertainment
- film festival marketing
- services
- publicity services
- public relations
- film festival publicity
- film release publicity
- film publicity agency
- film festival promotion campaigns
- +8 more
Technologies
Gmail, Google Apps, Google Analytics, reCAPTCHA, Weebly, Mobile Friendly
Industries served by Alternate Current
Alternate Current works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Alternate Current
Common questions and answers about Alternate Current, their services, location, and how to work with them.
- Where is Alternate Current located?
- Alternate Current is headquartered in London.
- What services does Alternate Current offer?
- Alternate Current offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Alternate Current serve?
- Alternate Current serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Alternate Current a verified PR agency?
- Alternate Current is listed on Online PR. Verification status is shown on their profile.
- How can I contact Alternate Current?
- You can visit their website at http://www.alternate-current.com
- How many reviews does Alternate Current have?
- Alternate Current has 0 client reviews with an average rating of 0.0 out of 5.
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