Always Take The Scenic Route

Always Take The Scenic Route is a public relations and communications agency based in Terre Haute, United States. Founded in 2017, the firm focuses on reshaping narratives about smaller communities, proving that living in less densely populated areas does not mean sacrificing adventure, style, or quality experiences. The agency combines traditional PR strategies with content creation, leveraging a blog and social media presence to highlight hidden gems and local stories. While rooted in Terre Haute, Always Take The Scenic Route serves clients across Indiana and beyond who want to challenge perceptions and attract attention to underappreciated regions.

Services and Specialties

Always Take The Scenic Route offers a range of services designed to boost visibility and engagement for businesses, organizations, and destinations. Their work centers on public relations and communications, with an emphasis on storytelling that counters negative or limited viewpoints. Typical services include:

• Media relations and press outreach
• Content marketing and blog writing
• Social media management and strategy
• Brand storytelling and narrative development
• Event promotion and community engagement
• Influencer collaboration and ambassador programs
• Crisis communications and reputation management
• Digital advertising and paid media

The agency’s approach is hands-on and creative, often producing original content that showcases local attractions, dining, culture, and lifestyle. By focusing on authentic experiences, Always Take The Scenic Route helps clients stand out in a crowded marketplace.

Methodology and Approach

The agency’s methodology is built around the idea of taking “the scenic route”—that is, finding unique angles and stories that others overlook. Rather than relying on generic PR tactics, Always Take The Scenic Route immerses itself in the community to uncover compelling narratives. This includes visiting local businesses, attending events, and interviewing residents to capture genuine voices. The firm then amplifies these stories through targeted media pitches, social media campaigns, and its own blog, which serves as a portfolio of its work. This approach is particularly effective for clients in tourism, hospitality, retail, and local services who want to attract visitors or customers from outside their immediate area.

Location and Market Focus

Headquartered in Terre Haute, Indiana, United States, Always Take The Scenic Route has deep roots in the Midwest. Terre Haute, located in the western part of the state, is often perceived as a quiet, less eventful place. The agency was founded to challenge this assumption, and it has become a vocal advocate for the region. Its work frequently highlights Terre Haute’s arts scene, culinary offerings, and outdoor activities, positioning the city as a destination worth exploring. While the agency’s primary focus is on Indiana, its philosophy of finding value in overlooked places is applicable to clients in any rural or suburban market. Always Take The Scenic Route is a good fit for businesses, tourism boards, nonprofits, and local governments that want to shift public perception and drive engagement through authentic storytelling. Clients who appreciate a creative, community-driven approach will find the agency’s services particularly valuable.