Amaeventi

Amaeventi, a brand of Ama&Co Srl, was founded in Vimercate, Italy, to address a growing need in the Italian market for integrated event production and marketing communications. The company emerged from the recognition that brands required a single partner capable of managing the entire lifecycle of a campaign—from initial strategy and creative development through to logistical execution and on-site management. This founding vision has shaped Amaeventi into a full-service agency that prioritizes long-term relationships over transactional projects, operating with a substantial in-house team of 800 staff members and a track record of managing over 1,500 event days across Italy.

Core Services and Capabilities

Amaeventi's service offering is built around the intersection of marketing communications and live event production. The agency handles every phase of an event or campaign, beginning with strategic planning and creative concepting. Their in-house capabilities include graphic design for event branding materials, social media marketing to amplify reach, and digital campaigns that complement physical activations. On the logistics side, Amaeventi manages event setup and teardown, special event logistics, and mobile promotional units, ensuring that complex productions are executed smoothly across multiple locations. The agency also provides event staff training and brand ambassador programs, which are critical for maintaining consistent brand representation during promotional tours and interactive brand experiences. Additionally, Amaeventi offers consulting services for event marketing strategy, helping clients refine their approach to customer engagement and product launches.

• Event planning and production (corporate meetings, product launches, promotional tours)
• Brand experience zones and interactive brand experiences
• Event technology and live event production
• Graphic design and event branding materials
• Social media marketing and digital campaigns
• Event staff training and brand ambassador programs
• Logistics, setup and teardown, and mobile promotional units
• Consulting for event marketing strategy and campaign planning
• Retail and customer engagement activations

Operational Focus and Client Approach

Based in Vimercate, Lombardia, Amaeventi operates across multiple sectors including advertising, marketing, business services, hospitality, and travel agencies. The agency works with major national and international brands, focusing on long-term collaborations rather than one-off engagements. This approach allows Amaeventi to develop a deep understanding of each client's brand management needs and campaign objectives. The agency's in-house structure—covering graphic design, social media, logistics, and service operations—enables it to maintain tight control over quality and timelines. Amaeventi's experience spans corporate events, promotional tours, and entertainment formats, with a particular strength in eventi in Italia (events in Italy), leveraging local knowledge and supplier relationships across the country. The company also emphasizes reliability and growth, using its extensive operational capacity to handle large-scale campaigns that require coordination across multiple regions.

Ideal Clients and Use Cases

Amaeventi is best suited for brands and organizations that require end-to-end event and communication solutions, particularly those planning promotional tours, product launches, or corporate meetings across Italy. The agency's comprehensive service model is a good fit for companies that value long-term partnerships and need a reliable partner for recurring campaigns. Retail brands looking for customer engagement through brand ambassador programs or mobile promotional units will find Amaeventi's logistics and staffing capabilities particularly relevant. Similarly, marketing departments of national and international companies seeking to execute integrated campaigns—combining digital and physical touchpoints—can benefit from Amaeventi's unified approach. The agency is also well-equipped to handle the complexities of live event production for large-scale activations, where precise coordination between event technology, setup, and on-site teams is essential. For businesses operating in Italy, Amaeventi offers a proven track record of transforming client ideas into successful outcomes, backed by a substantial team and extensive experience in the Italian market.