AMALGAMA

AMALGAMA is a public relations and communications agency based in Castellon de la Plana, Spain, operating since 2014. The agency is closely tied to the Escola de Comunicació at the Universitat Jaume I (UJI), functioning as a student-run agency that provides practical, hands-on experience in public relations and communications. With a focus on collaboration and diverse perspectives, AMALGAMA brings together students from the Advertising and Public Relations degree program to deliver real-world results for clients.

Services and Specialties

AMALGAMA offers a range of public relations and communications services tailored to meet the needs of local and regional clients. While specific service offerings are not detailed, the agency's academic foundation and student-led structure suggest capabilities in strategic communication planning, media relations, event coordination, and digital content creation. The agency's team, composed of students with varied profiles and characteristics, brings a fresh, collaborative approach to each project. Likely services include:

• Public relations strategy and execution
• Media outreach and press release writing
• Social media management and content creation
• Event planning and coordination
• Brand messaging and communication audits
• Internal and external communications support

Who They Help

AMALGAMA primarily serves clients in the Castellon de la Plana area and the broader Valencian Community. Given its connection to the Universitat Jaume I, the agency is well-suited for local businesses, non-profits, and academic institutions seeking cost-effective communications support. The student-led model allows clients to tap into fresh ideas and enthusiastic talent, while the agency benefits from faculty oversight and academic resources. The agency's director, Andrei Sorochin, ensures smooth coordination between students and professors, maintaining a professional standard while providing a learning environment.

Approach and Philosophy

At the heart of AMALGAMA's approach is collaboration across departments. The agency emphasizes teamwork, with students from different backgrounds and skill sets working closely together to ensure successful outcomes. This diversity of perspectives is seen as a strength, allowing the agency to tackle challenges creatively and adapt to client needs. The agency's structure, rooted in the UJI's Escola de Comunicació, fosters a culture of learning and practical application, making AMALGAMA not just a service provider but also a training ground for future communications professionals.

Location and Credentials

Based in Castellon de la Plana, Spain, AMALGAMA operates from the Valencian Community, a region known for its vibrant cultural and economic activity. The agency's headquarters at 12001 Castellon de la Plana places it in a strategic location for serving local businesses and institutions. Since its founding in 2014, AMALGAMA has established itself as a unique player in the local PR landscape, blending academic rigor with real-world application. The agency's connection to the Universitat Jaume I adds credibility, as it operates under the guidance of experienced faculty while giving students autonomy to manage client projects.

For clients in Castellon de la Plana and the surrounding area, AMALGAMA offers a cost-effective, collaborative approach to public relations and communications. The agency is particularly well-suited for small to medium-sized businesses, educational institutions, and non-profits looking for fresh perspectives and hands-on support. While it may not have the scale of larger agencies, AMALGAMA compensates with enthusiasm, diversity, and a commitment to learning that benefits both clients and students alike.