Amalthea

Amalthea is a B2B press relations agency based in Lyon and Paris, France, that has been operating since 2004. The agency focuses on enhancing the visibility and reputation of companies and organizations through strategic communication, with particular expertise in sectors such as energy, environment, industry, digital, e-health, smart cities, and mobility. With over 18 years of experience, Amalthea has partnered with more than 200 enterprises, including international groups, SMEs, startups, and public organizations.

Industry Specializations and Service Offerings

Amalthea's work is concentrated in several specialized sectors where B2B communication demands technical knowledge and targeted messaging. The agency has developed strong capabilities in clean energy and environmental advocacy, working with clients in renewable energy, sustainable development, and environmental technologies. In the industrial sector, Amalthea supports companies involved in manufacturing, engineering, and smart city initiatives. The digital and innovation space is another core area, where the agency assists startups and technology firms in building their market presence. Additionally, Amalthea has experience in healthcare and social assistance, particularly in e-health and digital health solutions. The agency's service offerings are designed to address the unique needs of these industries:

• Media relations and press relations (relations presse) for B2B audiences
• Digital communication strategies, including social media management and online presence enhancement
• Corporate communication strategy development
• Crisis communication and stakeholder engagement
• Media outreach and media relations consulting
• Environmental advocacy public relations
• Influence and reputation management
• Client relationship management and public relations management

Methodology and Approach

Amalthea combines traditional press relations with digital strategies to deliver comprehensive communication solutions. The agency's methodology begins with a thorough understanding of each client's market, target audiences, and business objectives. For B2B clients, this often involves identifying key industry publications, journalists, and influencers who can amplify the client's message. Amalthea then develops tailored media relations campaigns that include press releases, media pitches, and thought leadership content. The agency also integrates digital tools to enhance reach, such as social media marketing, content marketing, and online reputation management. This dual approach allows Amalthea to support clients through both earned media and controlled digital channels, ensuring consistent visibility across multiple touchpoints. The agency has demonstrated this capability with clients like EODev, Xylem, Seanergy, and Element Logic France, helping them achieve market growth and improved visibility in their respective fields.

Location and Reach

Headquartered at 13 Quai du Commerce in Lyon, Auvergne-Rhone-Alpes, France, Amalthea operates from a strategic position in one of France's major economic hubs. Lyon's strong industrial and technological ecosystem aligns well with the agency's focus on sectors like energy, environment, and innovation. The agency also maintains a presence in Paris, allowing it to serve clients across France and engage with national media and stakeholders. This dual-location strategy enables Amalthea to combine local market knowledge with national reach, particularly valuable for clients in the B2B space who need to communicate with decision-makers in both regional and national contexts.

Amalthea is a suitable partner for B2B companies and organizations in specialized sectors such as energy, environment, industry, digital, healthcare, and smart cities. The agency's experience with international groups, SMEs, startups, and public organizations makes it a versatile choice for entities looking to improve their media relations and corporate communication. Its focus on blending traditional press relations with digital strategies is particularly relevant for clients who need to navigate complex B2B markets and build credibility with key stakeholders. Based in Lyon and Paris, France, Amalthea offers a combination of sector expertise and strategic communication services that can help businesses enhance their visibility and reputation in competitive industries.