AmarisWorks, LLC

AmarisWorks, LLC was founded in 2018 in New York, United States, by a team with deep roots in communications, brand marketing, and diversity, equity, and inclusion (DEI). The agency emerged from a recognition that traditional PR and communications strategies often lacked the cultural competence and community-centered approach needed to truly engage diverse audiences. With decades of combined experience, the founders set out to build a firm that could help brands move beyond performative statements and into meaningful, measurable impact—both internally with their people and externally with their communities.

Core focus and approach

Based in New York, AmarisWorks, LLC operates at the intersection of public relations, brand development, and DEI. The agency’s work is grounded in the belief that authentic communication starts with understanding the lived experiences of the audiences a brand seeks to reach. This perspective informs everything from media relations and executive positioning to digital and social strategy. Rather than treating diversity and inclusion as a separate initiative, AmarisWorks integrates these principles into the core of its communications work, helping clients build trust and relevance across multicultural markets.

Services and specialties

AmarisWorks, LLC offers a range of public relations and communications services tailored to brands that value inclusivity and community engagement. While the agency’s specific service list is built around client needs, its capabilities typically include the following areas:

• Digital and social strategy – Creating content and campaigns that resonate across platforms, with an emphasis on cultural relevance and authenticity.
• Media relations – Building relationships with journalists and influencers who cover diverse communities, business, and social impact.
• Multicultural marketing – Developing strategies that speak to specific ethnic, cultural, and demographic groups without relying on stereotypes.
• Executive positioning – Crafting thought leadership and personal brands for C-suite leaders, with a focus on DEI and corporate responsibility.
• Brand development – Shaping brand narratives that reflect a company’s values and commitment to equity and inclusion.
• Crisis communications – Advising clients during sensitive moments, particularly those involving diversity, inclusion, or reputation risks.
• DEI communications – Supporting internal and external communications around diversity, equity, and inclusion initiatives, including reporting and storytelling.

Who benefits from working with AmarisWorks

AmarisWorks, LLC is a strong fit for organizations that are serious about integrating diversity and inclusion into their communications and brand strategy. This includes companies undergoing DEI transformations, startups looking to build inclusive cultures from the ground up, and established brands seeking to refresh their messaging for a more diverse customer base. The agency is particularly well-suited for clients in sectors like corporate social responsibility, consumer goods, technology, and professional services—where authentic engagement with multicultural audiences is both a business imperative and a reputational priority.

By combining decades of experience in public relations with a deep understanding of DEI, AmarisWorks, LLC offers a pragmatic, results-oriented approach. The agency’s New York base gives it access to a diverse talent pool and a global media landscape, but its perspective and methods are applicable to brands operating anywhere in the United States and beyond. For companies that want their communications to reflect genuine commitment—not just compliance—AmarisWorks provides a grounded, community-first alternative to conventional PR agencies.