Amazing Alice I AB

Amazing Alice I AB was founded in 2015 in Stockholm, Sweden, with a clear vision: to bridge the gap between traditional public relations and modern digital marketing. The agency's founders recognized that the communications landscape was shifting, and that standalone PR campaigns were no longer sufficient for brands seeking meaningful engagement. From the outset, Amazing Alice I AB positioned itself as a hybrid agency, one that could seamlessly weave together PR, digital presence, social media, and paid channels into cohesive, multi-disciplinary campaigns. This founding ethos—rooted in collaboration, creativity, and a willingness to adapt—has shaped the agency's identity and approach over the past decade.

A Hybrid Approach to Public Relations

At its core, Amazing Alice I AB remains a public relations agency, but one that has evolved well beyond traditional media outreach. The team describes itself as a hybrid agency, often taking on projects that span the entire creative process—from initial idea generation through to campaign development and execution. This means that rather than simply pitching stories to journalists, they frequently build complete campaigns that integrate PR, social media marketing, influencer collaborations, and paid media. The agency’s background in PR informs every project: they understand the importance of crafting a compelling narrative to cut through the noise. Whether it's a B2B brand looking to strengthen thought leadership or a consumer-facing company aiming for viral moments, Amazing Alice I AB tailors its approach to each client’s unique goals.

What sets Amazing Alice I AB apart in the Stockholm market is its emphasis on collaboration. The agency is open to working as part of a larger network of agencies, often partnering with other firms to bring a campaign to life. This flexibility means they can slot into a client's existing roster of partners, bringing their specific expertise in PR, content creation, and community engagement. The agency’s leadership has stated that they don’t care where an idea originates—they simply love the process of combining PR with other disciplines to create something impactful. This collaborative spirit makes them a natural fit for brands that value creative synergy over siloed execution.

Core Services and Capabilities

While Amazing Alice I AB does not publish an exhaustive service list, their track record and keyword focus suggest a robust suite of offerings. Based in Stockholm, Sweden, the agency typically provides cost-effective solutions across the following areas:

• Public relations strategy and campaign development
• Media outreach and press relations
• Social media marketing and social media planning
• Content creation, including video production and influencer kits
• Event management and event planning
• Influencer collaborations and partnership development
• Digital marketing and digital presence optimization
• Branding and creative campaign ideas
• Analytics and reporting for campaign performance
• Community engagement and multi-channel campaign management

The agency’s in-house content production team plays a key role in these services, ensuring that every campaign has high-quality visual and written assets. They are particularly adept at producing video content, which has become essential for both organic social media and paid advertising. Additionally, their experience with influencer collaborations means they can help brands identify and engage with the right voices to amplify their message.

Who Benefits from Working with Amazing Alice I AB

Amazing Alice I AB is an excellent choice for companies in Sweden and beyond that need a flexible, creative partner for integrated communications. The agency is particularly well-suited for B2B brands looking to build a stronger digital presence and for consumer brands that want to run engaging, multi-channel campaigns. Their hybrid model means they can handle everything from a single PR push to a full-fledged campaign that includes social media, influencer outreach, and event management. Because they are based in Stockholm, they have deep local knowledge of the Swedish market, but their approach is scalable for international brands as well. If your organization values a collaborative partner that brings both strategic thinking and hands-on execution—and that isn’t afraid to work alongside other agencies—Amazing Alice I AB is a strong contender. Their decade of experience in public relations and communications, combined with a modern, integrated mindset, makes them a reliable and innovative choice for brands seeking cost-effective, results-driven campaigns.