Amazing Apprenticeships
Amazing Apprenticeships is a public relations agency based in Hitchin (founded 2015).
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About Amazing Apprenticeships
Based in Hitchin, United Kingdom, Amazing Apprenticeships has operated since 2015 as a dedicated public relations and communications agency with a sharp focus on apprenticeships and technical education. Located at 40a Wilbury Way in this Hertfordshire market town, the agency serves clients across England and beyond, working at the intersection of education, workforce development, and social mobility. Hitchin provides a convenient base for an organization whose work reaches thousands of schools, colleges, employers, and policy stakeholders throughout the United Kingdom.
Core Mission and What They Do
Amazing Apprenticeships Limited was founded by Anna Morrison with the explicit goal of changing how apprenticeships are perceived. Rather than treating them as a second-choice path, the agency positions apprenticeships as genuine career opportunities across diverse fields. Their work involves producing free digital resources, best practice guides, and training programmes that help schools, colleges, and employers understand and promote apprenticeship pathways. The agency also conducts a diversity benchmarking survey and runs apprenticeship diversity awards to encourage inclusive recruitment. Through campaigns and community engagement, Amazing Apprenticeships aims to shift public attitudes and increase uptake of apprenticeship programmes, particularly among groups that have historically been underrepresented.
Services and Specialties
While the agency’s primary focus is on communications and public relations for the apprenticeship sector, their service offering spans several interconnected areas:
- Apprenticeship promotion and campaign development
- Diversity benchmarking surveys and social mobility programmes
- Training programmes for apprenticeship professionals, including the Genie Programme
- Digital resources, best practice guides, and education materials
- Apprenticeship policy influence and advocacy
- School partnerships and apprenticeship application webinars
- Apprenticeship vacancy promotion and success story creation
- Apprenticeship diversity training and awards
- Community engagement and college/university outreach
These services are delivered through a combination of direct client work, partnerships with educational institutions, and public-facing initiatives. The agency’s expertise lies in translating complex policy and educational information into accessible, compelling communications that resonate with young people, parents, educators, and employers alike.
Who They Serve and How They Operate
Amazing Apprenticeships primarily serves schools, colleges, universities, employers, and professional training organizations across the United Kingdom. Their client base includes both public sector bodies and private companies looking to build or improve their apprenticeship offerings. The agency has collaborated with nearly 5,000 schools and colleges, providing free resources and information that support apprenticeship awareness and recruitment. They also work directly with employers to help them understand best practice in apprenticeship promotion, from recruitment strategies to diversity initiatives. Additionally, Amazing Apprenticeships engages in research and advocacy, influencing policy at local and national levels. Their international partnerships allow them to share best practices with organizations in other countries, extending their impact beyond the UK.
Who This Agency Is a Good Fit For
Amazing Apprenticeships is best suited for employers, educational institutions, and training providers that are serious about promoting apprenticeships as a credible career path. Organizations looking to improve their diversity and inclusion in apprenticeship recruitment, or those seeking to build stronger ties with schools and colleges, will find particular value in their services. The agency is also a strong partner for public sector bodies and nonprofits focused on social mobility, workforce development, or technical education policy. Because of their deep specialization, Amazing Apprenticeships is less suited for general corporate communications needs unrelated to apprenticeships or education. However, for any client whose mission involves expanding access to quality apprenticeship opportunities, the agency offers focused, evidence-based communications support grounded in years of direct experience in the sector.
Key facts
- Team size: 11-50 employees
- Headquarters: 40a Wilbury Way, Hitchin, England, United Kingdom, SG4 0AP
- Address: 40a Wilbury Way , Hitchin England United Kingdom SG4 0AP
- SIC codes: 8299
Keywords & focus
Topics and areas Amazing Apprenticeships works with.
- public relations & communications services
- diversity benchmarking survey
- training programmes
- apprenticeship programmes
- apprenticeship recruitment
- social mobility programmes
- apprenticeship pathways
- digital resources
- apprenticeship best practice
- apprenticeship policy influence
- apprenticeship training
- apprenticeship best practice guides
- apprenticeship diversity training
- apprenticeship promotion
- apprenticeship social mobility projects
- education resources
- campaigns
- education
- apprenticeship diversity awards
- apprenticeship diversity
- apprenticeship vacancies
- apprenticeship success stories
- apprenticeship initiatives
- school partnerships
- apprenticeship application webinars
- apprenticeship community engagement
- colleges
- universities
- and professional schools
- b2b
- +89 more
Technologies
Cloudflare DNS, Outlook, CloudFlare Hosting, WordPress.org, reCAPTCHA, Vimeo, Google Tag Manager, Mobile Friendly
Industries served by Amazing Apprenticeships
Amazing Apprenticeships works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Amazing Apprenticeships
Common questions and answers about Amazing Apprenticeships, their services, location, and how to work with them.
- Where is Amazing Apprenticeships located?
- Amazing Apprenticeships is headquartered in Hitchin.
- What services does Amazing Apprenticeships offer?
- Amazing Apprenticeships offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Amazing Apprenticeships serve?
- Amazing Apprenticeships serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Amazing Apprenticeships a verified PR agency?
- Amazing Apprenticeships is listed on Online PR. Verification status is shown on their profile.
- How can I contact Amazing Apprenticeships?
- You can visit their website at http://www.amazingapprenticeships.com
- How many reviews does Amazing Apprenticeships have?
- Amazing Apprenticeships has 0 client reviews with an average rating of 0.0 out of 5.
- When was Amazing Apprenticeships founded?
- Amazing Apprenticeships was founded in 2015.
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