American Spirit Group

American Spirit Group (ASG) is a public relations and communications agency based in Lexington, United States. Founded in 2015 by Walter F. Rice, the firm specializes in helping new authors navigate the publishing landscape, with a particular focus on Amazon and Kindle. Beyond book publishing, American Spirit Group offers a range of services designed to amplify an author’s visibility, from press release distribution to event coordination. The agency operates as a one-stop resource for writers seeking to establish their public presence and manage their book launches effectively.

Services and Specialties

American Spirit Group provides a suite of services tailored to the needs of emerging and established authors. While the firm’s core focus is on guiding authors through the self-publishing process on platforms like Amazon and Kindle, its expertise extends into broader public relations and marketing activities. The agency acts as both an agent and publicist, helping clients coordinate book signings, speaking engagements, and other personal appearances. Based on the agency’s stated focus and typical industry practices, the following services are likely offered:

• Self-publishing guidance for Amazon and Kindle
• Press release writing and distribution
• Marketing campaigns for book launches
• Agent and publicist services for event coordination
• Book signing and speaking engagement management
• Media outreach and publicity strategy

These services are designed to help authors reach a wider audience and build credibility in a competitive market. American Spirit Group positions itself as a practical partner for writers who may be unfamiliar with the intricacies of publishing and promotion.

Target Clients and Approach

The primary clientele for American Spirit Group are new authors, particularly those looking to publish their first book. The agency’s approach is hands-on and personalized, reflecting its small-team structure. Walter F. Rice, the owner and operator, brings a direct, consultative style to client relationships. Rather than offering generic advice, the firm focuses on actionable steps—such as issuing press releases or arranging local events—that can generate immediate traction. This practical orientation makes the agency a good fit for authors who need guidance on both the technical aspects of publishing and the softer skills of self-promotion. By combining publishing support with PR services, American Spirit Group helps clients bridge the gap between writing a book and getting it noticed.

Location and Credentials

Based in Lexington, Kentucky, American Spirit Group operates out of a region known for its strong literary and cultural traditions. Lexington’s location in the United States provides the agency with access to a diverse network of media contacts, event venues, and publishing resources. The firm’s founding in 2015 gives it nearly a decade of experience in the evolving landscape of self-publishing and digital marketing. While the agency does not claim large-scale national reach, its local roots in Lexington allow for attentive service and a deep understanding of the challenges faced by independent authors. For writers in the United States seeking a grounded, accessible partner, American Spirit Group offers a credible option.

American Spirit Group is best suited for new authors who want a straightforward, supportive partner to guide them through the self-publishing process and help them build an initial public profile. The agency’s focus on Amazon and Kindle publishing, combined with its event coordination and publicity services, makes it a practical choice for writers who are serious about launching their work but need expert assistance to navigate the complexities of book marketing. Whether you are based in Lexington or elsewhere in the United States, American Spirit Group provides a clear path from manuscript to reader.