AMS | Agency of Media Strategies

Based in Kyiv, Ukraine, AMS | Agency of Media Strategies is an independent communications firm founded in 2012 that focuses on public relations and communications services. The agency brings together a team with deep roots in political and business journalism, law, and PR, offering a blend of media strategy and legal expertise that is particularly valuable in complex or high-stakes situations. With a history of project work dating back to 2006, the agency has built a reputation for handling reputation management and crisis communications with a practical, results-driven approach.

Services and Specialties

AMS | Agency of Media Strategies provides a full suite of communication services designed to manage and protect reputation across multiple channels. The agency’s core offering is reputation management, which it approaches through the synergy of legal and PR expertise. This combination allows the firm to address both the public perception and the legal dimensions of a client’s challenges, making it especially effective in crisis communications. Key services include:

• Reputation management and strategic communications
• Crisis communications and issues management
• Media relations and press office support
• Digital and social media strategy
• Public affairs and government relations
• Content creation and storytelling
• Corporate communications and internal communications
• Legal-PR integration for complex reputational challenges

The agency’s work is grounded in a deep understanding of media dynamics, legal frameworks, and business realities. By integrating legal counsel with PR strategy, AMS helps clients navigate situations where reputational risk and legal exposure overlap—such as regulatory disputes, litigation, or public controversies. This dual lens is a distinguishing feature that sets the agency apart from traditional PR firms.

Methodology and Team Experience

The team at AMS | Agency of Media Strategies brings 10 to 15 years of experience in fields as diverse as political journalism, business journalism, law, public relations, and the public sector. This breadth of background allows the agency to craft communications strategies that are not only media-savvy but also legally sound and strategically aligned with business objectives. The agency’s approach is collaborative and client-focused, with an emphasis on understanding the specific context of each client’s industry and challenges.

In practice, this means that AMS does not rely on off-the-shelf solutions. Instead, the team conducts thorough research and analysis before developing a customized plan. For crisis situations, they prioritize rapid assessment and clear, consistent messaging, often working in tandem with legal teams to ensure that all communications are both effective and compliant. The agency’s long track record in Ukraine’s media and business landscape gives it local insights that are crucial for clients operating in the region.

Location and Market Presence

Headquartered at 11 Artema Street in Kyiv, Ukraine, AMS | Agency of Media Strategies is deeply embedded in the country’s communications ecosystem. Being based in Kyiv allows the firm to maintain close relationships with local media, legal experts, and business leaders, which is essential for delivering timely and relevant counsel. While the agency primarily serves clients in Ukraine, its expertise in crisis communications and legal-PR integration has relevance for international organizations or companies with interests in the region. The team’s familiarity with the Ukrainian market, combined with their professional backgrounds, makes them a practical choice for businesses requiring nuanced, locally-informed communications support.

AMS | Agency of Media Strategies is well-suited for companies and organizations that face complex reputational challenges, particularly those involving legal or regulatory dimensions. It is also a strong fit for businesses in regulated industries, such as finance, energy, or pharmaceuticals, where the intersection of law and public perception is critical. Additionally, the agency can serve non-profits, political campaigns, and public sector entities that need strategic communications to navigate sensitive issues or build long-term trust with stakeholders.