Andrarum AB

Andrarum AB is a Swedish public relations and communications consultancy based in Malmoe, Sweden, that serves a broad range of clients from large publicly listed companies to small, owner-led businesses. Founded in 1999 by Mats Håkanson, the firm brings over thirty-five years of hands-on experience to its work, focusing on helping organizations communicate effectively with their external stakeholders. The agency's client roster spans industries including energy, finance, construction, transportation, and recycling, reflecting a versatile approach to strategic communications.

Services and Specialties

Andrarum AB offers a comprehensive suite of communications services, with a particular emphasis on financial communication and corporate writing. The agency has earned recognition for its work on annual reports, which have been ranked among the best in Sweden. Beyond annual reports, Andrarum AB produces a wide variety of written materials including corporate presentations, newsletters, websites, press releases, customer letters, and anniversary books. The firm also provides strategic support for speeches, board materials, debate articles, and parliamentary motions, making it a versatile partner for organizations needing both high-level strategy and practical execution.

• Financial communication and annual reports
• Corporate writing and content creation
• Press releases and media relations
• Speechwriting and executive communication
• Newsletters and customer communications
• Website and digital content
• Debate articles and policy materials
• Strategic communications planning

Approach and Expertise

Mats Håkanson, the founder and driving force behind Andrarum AB, describes himself as both an analytical strategist and a down-to-earth practitioner. This dual capability allows the agency to offer deep strategic insight while also executing the day-to-day work of writing and production. The firm's long track record—over three decades of collaboration with leaders from major corporations like Peab, Sydkraft/Eon, Skandia, and SJ, as well as smaller firms like Nolatokoncernen and Lindmark Welinder advokatbyrå—demonstrates a consistent ability to deliver results across different sectors and company sizes. Andrarum AB is a member of Sveriges Kommunikatörer and SFF/SIRA, indicating a commitment to professional standards in the communications field.

Location and Reach

Headquartered in Malmoe, Skane County, Sweden, Andrarum AB operates from a strategic position in the Öresund region, serving clients both locally and nationally. While the agency is based in Malmoe, its work for clients such as Arise Windpower, Karlshamns, and Vägverket shows a reach that extends across Sweden. The firm's location in southern Sweden provides easy access to the broader Scandinavian market, and its founder's extensive network built over decades means Andrarum AB can effectively serve clients regardless of their geographic base.

Andrarum AB is a strong fit for organizations that need reliable, experienced communications support—whether for annual reports, strategic writing, or broader PR initiatives. The agency is particularly well-suited for companies in finance, energy, construction, and transportation sectors that value a seasoned professional who can handle everything from high-stakes financial communications to everyday press releases and newsletters. For those seeking a trusted partner with deep Swedish market knowledge and a proven track record, Andrarum AB in Malmoe offers a dependable choice.