Annie Gould-Magee Consulting

Annie Gould-Magee Consulting is a focused corporate reputation consultancy that brings a decade of senior-level experience from major global agencies to bear on the communications challenges of today. Based in London, the firm is built around the expertise of its founder, Annie Gould-Magee, who has led corporate practice at Ketchum UK and played a key role in building FTI Consulting's Digital, Insights, and Sustainability practices. The consultancy offers a rare combination of deep strategic thinking with hands-on execution, particularly in the areas of corporate purpose, sustainability storytelling, and executive positioning.

Specialist Expertise in Corporate Reputation and Purpose

The core strength of Annie Gould-Magee Consulting lies in its founder’s extensive background in corporate reputation, digital communications, and corporate responsibility. Having navigated the shifting expectations of stakeholders across blue-chip companies, start-ups, and public sector organisations, Annie Gould-Magee Consulting is well-positioned to help clients respond to defining communications challenges such as DE&I, sustainability, and transformation. The consultancy’s approach is grounded in the belief that modern communications must drive both business interests and meaningful change, a philosophy that has guided its work on issues ranging from product launches to crisis management. This is not a generalist shop; it is a specialist practice for organisations that need to build, protect, or elevate their reputation in a complex and often sceptical environment.

How the Consultancy Applies Its Expertise

Annie Gould-Magee Consulting applies its expertise through a collaborative, hands-on model that blends strategic counsel with practical support. The consultancy works directly with senior leaders, helping them navigate changing stakeholder expectations while keeping business objectives front and centre. Whether it’s guiding a brand through a period of transformation, advising an agency on growth strategy, or helping an individual executive craft a compelling personal narrative, the firm tailors its approach to each client’s specific context. The founder’s experience at the intersection of digital, insights, and sustainability means that recommendations are always data-informed and grounded in real-world dynamics. Annie Gould-Magee Consulting does not simply provide advice; it partners with clients to implement strategies that deliver measurable outcomes, from improved media coverage to stronger stakeholder relationships.

Services and Specialties

Based on the founder’s background and the consultancy’s stated focus, Annie Gould-Magee Consulting offers a range of services designed to address the most pressing communications needs of modern organisations. While the firm tailors its offerings to each client, its core capabilities typically include:

• Corporate reputation strategy and management
• Executive positioning and thought leadership
• Sustainability storytelling and reporting
• DE&I communications and messaging
• Corporate purpose development and activation
• Digital communications and social media strategy
• Insights-driven communications planning
• Issues management and crisis response
• Campaign development and product launch support
• Growth advisory for communications agencies

These services are delivered with a focus on driving not just results, but impactful change, a principle that runs through every engagement. The consultancy’s ability to draw on a decade of blue-chip and start-up experience means clients benefit from both strategic rigour and practical, real-world know-how.

Who the Consultancy Works With

Annie Gould-Magee Consulting is a strong fit for organisations that need specialised corporate reputation support without the overhead of a large agency. The firm is particularly well-suited to blue-chip companies looking to refresh their purpose or sustainability narrative, start-ups and scale-ups needing to build a reputation from the ground up, and public sector bodies navigating complex stakeholder landscapes. It also works with high-profile individuals who require executive positioning or reputation management. Additionally, the consultancy offers growth advisory for other communications agencies, drawing on Annie Gould-Magee’s experience building practices at major firms. For any client, the value proposition is clear: deep expertise, a collaborative approach, and a commitment to driving change that matters.