Anyways

Anyways is a public relations and communications agency based in Paris, France, with a focused specialty in cultural event communications. Founded in 2015, the agency has carved out a distinct niche within the French PR landscape, concentrating primarily on cinema, audiovisual productions, books, and digital media. Rather than serving a broad range of corporate clients, Anyways dedicates its expertise to promoting cultural events and works that often carry educational, scientific, or environmental themes.

Specialized Services for Cultural Events

Anyways operates at the intersection of media relations and cultural programming, offering tailored press and communications support for film festivals, documentary releases, and literary events. The agency's portfolio includes notable work for festivals such as FIPADOC, the Festival de Cannes (F3C2022), and the Clermont-Ferrand International Short Film Festival (ClermontFF23). Beyond festival promotion, Anyways handles national press campaigns for feature-length films, including documentaries like "La Panthère des neiges" by Marie Amiguet and Vincent Munier, "Les Promesses d'Hasan" by Semih Kaplanoğlu, and "L'Étrange Histoire du coupeur de bois" by Mikko Myllylahti. The agency's service offerings typically include:

• National and international press relations
• Media outreach for film festivals and cultural events
• Press kit development and distribution
• Strategic communications planning for documentary and fiction films
• Digital and social media promotion for cultural projects
• Event coordination and media hosting
• Long-form content and storytelling support

Methodology and Approach

Anyways distinguishes itself through a hands-on, project-based approach that prioritizes deep understanding of each cultural work's themes and target audiences. Given its specialization in documentaries and films with didactic, scientific, or environmental angles, the agency likely employs a methodology that bridges traditional press relations with targeted outreach to niche media outlets covering ecology, science, and the arts. The team at Anyways works closely with directors, producers, and festival organizers to craft narratives that resonate with both mainstream and specialized journalists. This focus on story-driven communication helps ensure that each film or event receives tailored coverage that highlights its unique value. The agency's Paris base at 130 Avenue Parmentier in the 11th arrondissement places it at the heart of France's cultural and media ecosystem, facilitating direct connections with key journalists and influencers in the arts and entertainment sectors.

Location and Client Fit

Based in Paris, France, Anyways benefits from its proximity to major cultural institutions, film festivals, and media headquarters. The agency's location in the 11th arrondissement provides easy access to the city's vibrant arts scene and the many press houses that cover cultural events. Anyways is particularly well-suited for independent filmmakers, documentary producers, festival organizers, and publishers who need targeted press campaigns for projects with strong narrative or educational components. The agency's expertise in handling releases that require nuanced messaging around science, environment, or social issues makes it a practical choice for clients whose work demands more than standard entertainment PR. For cultural organizations seeking a Paris-based partner with proven experience in festival communications and documentary promotion, Anyways offers a focused and experienced alternative to larger, less specialized agencies.