APCE - Associação Portuguesa de Comunicação de Empresa

APCE - Associação Portuguesa de Comunicação de Empresa is a professional association dedicated to the field of corporate communication and public relations. Based in Lisbon, Portugal, the organization has served as the country's primary representative body for communication professionals since its founding in 1990. Unlike a traditional agency, APCE operates as a non-profit membership association, focusing on advancing the standards and practices of corporate communication across Portugal and internationally.

Services and Areas of Expertise

APCE - Associação Portuguesa de Comunicação de Empresa provides a range of services centered on professional development, knowledge sharing, and industry recognition. The association's core activities include:

• Training programs for corporate communication professionals and university students
• Organization of the annual APCE Awards, which recognize outstanding business communication projects
• Development and promotion of ethical standards in communication, including truth, transparency, and integrity
• Facilitation of networking and knowledge exchange among members, including corporate communicators, spokespersons, teachers, and researchers
• Advocacy and lobbying for the interests of the corporate communication sector
• Events and conferences focused on integrated communication, reputation management, brand management, and innovation
• Resources and forums for discussion on internal and external communication, public relations, and corporate communication sciences

These services are tailored to the needs of communication professionals working in corporate environments, as well as academics and researchers in the field. The association emphasizes the importance of ethics and integrity in all communication practices, helping members navigate complex issues such as reputation management and brand governance.

Methodology and Approach

APCE - Associação Portuguesa de Comunicação de Empresa approaches its work through a combination of professional standards, community building, and continuous education. The association operates as a forum for reflection and debate on communication sciences, bringing together both corporate practitioners and academic experts. This dual focus allows for a robust exchange of theoretical knowledge and practical application. The association's methodology is grounded in promoting ethical communication practices, with a strong emphasis on truth, transparency, and integrity. By organizing training programs and events, APCE helps members stay current with industry trends and innovations, while the APCE Awards serve to highlight best practices and benchmark excellence in Portuguese corporate communication. The association also engages in lobbying efforts to raise the profile of corporate communication as a vital factor for business success, advocating for the interests of its members at both national and international levels.

Location and Reach

Headquartered at 1 Avenida do Brasil in Lisbon, Portugal, APCE - Associação Portuguesa de Comunicação de Empresa maintains a strong presence in the country's capital. Lisbon serves as a natural hub for the association's activities, given its status as a center for business, media, and academic institutions. While the association's primary focus is on Portugal, it also engages with international networks and professionals, reflecting the global nature of corporate communication. The association's members come from across Portugal, and its events and awards attract participants from various regions, reinforcing its role as a central resource for the Portuguese communication community.

APCE - Associação Portuguesa de Comunicação de Empresa is well-suited for corporate communication professionals, public relations practitioners, and academics based in Portugal who are seeking professional development, networking opportunities, and a platform for ethical standards. It is also a good fit for organizations looking to benchmark their communication efforts through the APCE Awards or to engage with the broader Portuguese communication landscape. For those outside of Portugal, the association offers a window into the practices and trends of corporate communication in the country, making it a valuable resource for international collaboration and knowledge exchange.