Apollo Research

Apollo Research is a public relations and communications agency based in Walton-on-Thames, United Kingdom. Founded in 2001, the firm focuses on providing research and analysis services that help clients measure and understand the impact of their PR activities. Rather than executing campaigns directly, Apollo Research specializes in evaluating media coverage, assessing influencer engagement, and delivering data-driven insights that allow organizations to communicate their communications performance to stakeholders. The agency operates primarily within the technology and services sectors, where media and analyst relations are critical to business success.

Specialized Services for PR and Communications

Apollo Research offers a suite of services designed to support public relations and communications professionals in measuring the effectiveness of their strategies. The agency’s core offerings include media evaluation, media analysis, and influencer research. These services are tailored to help clients track coverage across a wide range of media outlets, identify key journalists and analysts, and understand how their brand is being discussed in the press. Apollo Research also provides PR analysis tools that enable clients to assess the quality and reach of their media mentions, as well as benchmark their performance against competitors. The firm’s focus on the technology and services sectors means that its research often involves tracking coverage of major tech companies, helping clients stay informed about industry trends and competitive landscapes.

• Media evaluation and measurement
• Media analysis and reporting
• Influencer research and identification
• Competitor media monitoring
• PR performance benchmarking
• Stakeholder communication reporting
• Journalist and analyst relationship mapping

Methodology and Approach

The methodology employed by Apollo Research is rooted in systematic data collection and analysis. The agency tracks coverage of every tech company to help its clients understand the effectiveness of their PR strategies. This involves monitoring a broad range of media sources, including traditional press, online publications, and social media platforms, to capture a comprehensive view of the communications landscape. Apollo Research then analyzes this data to identify which specific media outlets, journalists, and analysts are covering their clients’ competitors most frequently. The insights derived from this process allow clients to refine their media relations efforts, target the most influential voices in their industry, and adjust their messaging based on what is resonating with audiences. The agency’s research is designed to provide actionable intelligence, helping companies identify opportunities to improve their media coverage and better communicate their results to internal stakeholders, such as executives and board members.

Location and Client Focus

Headquartered at 2 Crutchfield Lane in Walton-on-Thames, United Kingdom, Apollo Research serves a client base that spans both domestic and international markets. The agency’s location in the South East of England places it within easy reach of London and the broader UK tech and communications hub. Walton-on-Thames provides a strategic base for working with clients in the technology and services sectors, many of whom are concentrated in the region. Apollo Research’s long-standing presence in the market, since its founding in 2001, reflects its commitment to delivering reliable measurement and analysis services. The agency is particularly well-suited for PR and communications teams that need objective, data-backed assessments of their media performance, as well as for companies that want to benchmark their PR efforts against competitors in the technology space.